Issue link: https://nebusinessmedia.uberflip.com/i/934053
HEART OF THE COMMONWEALTH: Profiles of Excellence 159 communication support, focusing on email newsletters and social media strategies. e hard-cover book division has produced special short-run, commemorative volumes for businesses and trade organizations, as well as hard-cover photo books for Central Massachusetts, Greater Hartford, New Hampshire and Maine in just the last two years. Located on Worcester's Shrewsbury Street for 22 years, New England Business Media has been an active member of the community for nearly a quarter of a century. e publication partners with dozens of area nonprofits to increase the visibility of their events and help raise awareness, and has used its promotional muscle to help advance several worthy community causes. In addition, over the last couple years, WBJ has been publishing a guide to nonprofits – the Central Mass Giving Guide – that profiles each firm, its mission and its volunteer opportunities. While many general– interest media companies – namely daily newspapers – have had to shrink their organizations over the last few years, WBJ and its parent company have been able to grow their regional B2B niche and increase their sales, employment base and market share. "In print, Online, In person" is the way the company describes its core business, and the addition of new services like video production, research and social media consulting will allow WBJ to continue to grow as a marketing and new business development resource for its clients n The publication partners with dozens of area nonprofits to increase the visibility of their events and help raise awareness, and has used its promotional muscle to help advance several worthy community causes. the senior team in Worcester: Front row, l to r; Chris Juetten, Custom Publishing Corporate Project Manager; Kira Beaudoin, art Director; Kris Prosser, Marketing and events Manager. Back row, l to r; Bob ainsworth, CFo; Peter stanton, Ceo; Bonnie Leroux, Director, Major accounts; Rick saia, editor and Mark Murray, associate Publisher. Joe Zwiebel, NeBM President & Group Publisher; Peter stanton, Worcester Business Journal Publisher and NeBM, Ceo Photos/EDD CotE