24 Hartford Business Journal • August 31, 2015 www.HartfordBusiness.com
24 Hartford Business Journal • August 31, 2015 www.HartfordBusiness.com
HBJBUSINESSPROFILES
PR & Marketing Are Vehicles to Help Achieve Business Goals
A
t Co-Communications, raising awareness is never
enough. The dynamic team of 15 — which includes
former journalists, content specialists, public rela-
tions professionals, inbound marketers, social media spe-
cialists and brand strategists — prides themselves on tying
public relations and marketing to clients' business goals
and leveraging these vehicles for a positive organizational
impact.
"'Good enough' isn't in our vocabulary," Jessica Lyon,
Executive Vice President and COO, Co-Communications,
said. "When clients entrust us with building and marketing
their brands, we take that very seriously. We want our cli-
ents to be raving fans and that means delivering campaigns
and concepts that can generate measurable results."
During its nearly two decades in business,
Co-Communications has helped clients tackle a wide-
range of business challenges including launching new
products and services in highly competitive markets,
communicating with stakeholders about mergers and
acquisitions, cultivating new leads, and more. The team is
always looking for creative and compelling ways to pack-
age clients to help set them apart from their competition
and bring them closer to their audiences. Everything the
agency does is custom-tailored to best meet the individual
client's needs and maximize their investment.
Regardless of the client's industry or the scope of work,
Co-Communications starts every engagement by making
sure the key strategic drivers necessary for success are in
place. In many instances, this means conducting research,
including gathering insights from key stakeholders. This
data helps to not only inform the direction and voice of the
agency's campaigns, but helps clients to strengthen rela-
tionships with their stakeholders. It also impacts the mes-
saging, imagery and channels Co-Communications lever-
ages when implementing PR and marketing campaigns.
Among the things that make Co-Communications
unique is its collaborative culture
which stems beyond the agency's
walls and into its relationships
with clients and partners. The
team believes that two heads are
always better than one, that great
outcomes are rooted in strong
collaborations and that clients
aren't just clients — they're part
-
ners. This philosophy has allowed
the agency to grow from one office
to three and create several long-
standing client relationships, some of which date back to
the agency's founding in 1997.
"For our agency, great client relationships are great
partnerships. Our goal is for clients to perceive us as an
extension of their teams," Lyon said. "We are deeply invest-
ed in the success of each and every one of our clients and
the investment we make in building strong client relation-
ships plays an integral role in helping us to consistently
deliver results that exceed expectations."
Co-Communications is a full-service marketing and public
relations agency serving b2b and b2c companies, as well
as nonprofit organizations, with offices in Farmington,
Conn., Westchester County and New York City
The Co-Communications team recently participated in the Westchester Corporate FunRun 5k.
Co-Communications
Locations: 2 Forest Park Drive,
Farmington, CT 06032
332 E. Main Street,
Mount Kisco, NY 10549
60 E. 42nd Street, 40th floor
New York, NY 10165
Phone: 860-676-4400
Web Site: www.cocommunications.com
Twitter: @CoCommPR
LinkedIn: Co-Communications, Inc.
Facebook: Co-Communications
Blog: http://info.cocommunications.com/blog
Number of Employees: 15
Top Executives: Stacey Cohen, President & CEO;
Jessica Lyon, Executive Vice President & COO
Product or Service:
Integrated Marketing
Communications
Year Founded: 1997
'
'
Among the things that make Co-Communications unique
is its collaborative culture which stems beyond the agency's
walls and into its relationships with clients and partners.
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