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V O L . X X I N O. V I I I A P R I L 2 0 , 2 0 1 5 24 T wo minutes into his presentation unveiling "America's Crown Jewel" as the tagline of a new branding initiative for the Moosehead Lake region, consultant Roger Brooks set a high bar for the marketing plan his fi rm will complete by early summer for implementation by the region's businesses and community leaders. "You better be signifi cantly better — and oh, by the way, the biggest lake in Maine is not the reason people are going to come here," he says at the start of his April 10 presentation, which already has been posted on YouTube video in its entirety. "A brand is a perception. A brand is what people think of you when you say the name 'Moosehead Lake.' And it's a promise. When they get here, are you going to deliver on that promise?" 14_261_3131. oo George Casey Discover what thousands of CEOs already know. Vistage works. Get answers. Take action. Like you, the members of a Vistage Advisory Board are proven business leaders and critical thinkers. They have smart ideas and insightful opinions and this is the forum to express them. At our monthly meetings, you'll encounter lively discussions where business leaders tell it like it is. If you are a CEO, key executive or business owner who is interested in finding out more about our Vistage group in Southern Maine, call 207.869.5491 or visit vistage.com/portlandme. P H O T O / C O U R T E S Y M O O S E H E A D L A K E R E G I O N A L E C O N O M I C D E V E L O P M E N T C O R P. 'America's Crown Jewel' Grassroots branding initiative seeks to boost the Moosehead Lake region's year-round economy B y D y l a n M a r t i n & J a m e s M c C a r t h y Moosehead Lake is within a three-hour drive of Portland and several hundred thousand potential visitors.

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