QRCA Views

QRCA-12.2014

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32 QRCA VIEWS WINTER 2 014 www.qrca.org n TRENDS n More often than not, participants and casual spectators are curious about Google Glass, simply smiling with sur- prise, or approaching wearers with ques- tions about Glass, the most common one being, "How do you like the device?" Google Glass gets lots of buzz, and while the "Explorer Edition" is now sold online, it's still not sold in stores (at the time of this writing). At around $1,500 USD, it is a small investment for added research value. Glass Etiquette The time for identifying everyday eti- quette with wearables was yesterday. But some people are just not comfortable with wearable technologies. Privacy is also a real issue, especially in light of fre- G oogle Glass and other wearable mobile devices like smart- watches and GoPro cameras are here, but don't panic. As wearables make a splash in the mobile market, it is impor- tant to explore the potential benefits of these new research tools as they emerge. By now, you've probably seen pictures of Google Glass, or perhaps you know someone who let you try on or borrow a pair of this smart eyewear. Google Glass is certainly one of the more prominent wearable devices that society has come to know, fear, or despise. Admittedly, regular Glass wear- ers can look like a cyborg, repeatedly swiping a pointer finger across the side of the frame, glancing into space; it is an understandable perception. There are also those people who abuse the device wearing it 24/7 under the guise that everyone should know they are wearing Glass. Google Glass Wearables, and You By Shaili Bhatt Research Director n C+R Research n Chicago, IL n shailib@crresearch.com

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