Issue link: https://nebusinessmedia.uberflip.com/i/482857
quent credit/debit card breaches and hackers who leak celebrity photos and other information to the Internet. While smartphones offer many or all of the same applications as Glass, having a camera mounted directly off your face or mounted on your body can feel more overt and intrusive. People may not wish to be recorded, even if they happen to be in public places. The media has also featured stories about using wearables at inappropriate times and places (e.g., at bars, banks, in the bedroom, even while driving). Moving forward, poor Glass etiquette doesn't need to become yet another cover story for Reddit or Gizmodo. The ease of wearing Glass at eye level invites users to take pictures more fre- quently and easily, simply by pressing a button at hand's reach, or by saying, "OK Glass, take a picture," or by winking–yes, it's a real feature. Still, there is a fear that using wearables can be construed as an invasion of privacy. When filming in retail or public envi- ronments, researchers should be prepared to have an "out" in terms of a back-up recording source, or a back-up location, if possible, as your final, and only, option may be to put away the wearables. To deflect attention, it's worth men- tioning that I have long hair, and I also Glass has several noteworthy capabilities; users can: n Record videos* n Take pictures* n Take notes* n Create posts to share on social media* n Use an earpiece for privacy or loud settings* n Make calls with built-in speaker and microphone n Join a Google Hangout (to see wearer's point of view) n Listen to music n Watch YouTube videos n Perform Google searches on voice command n Translate printed words on signage n Read or watch news updates n Map out nearby retailers/locations & get directions * = does not require a Wi-Fi connection Google Glass Q U A L I TAT I V E R E S E A R C H C O N S U LTA N T S A S S O C I AT I O N 33 "The point in time for identifying everyday etiquette with wearables was yesterday. Poor Glass etiquette doesn't need to become yet another cover story for Reddit or Gizmo."