Issue link: https://nebusinessmedia.uberflip.com/i/1545756
wbjournal.com | Book of Lists 2026 | Worcester Business Journal 29 Largest advertising, marketing & communications firms Ranked by number of local staff, then gross billings Services offered Firm Local employees/ public relations reps/ web developers/ 2025 gross billings B2B marketing Crisis communications Media plan/buy e-commerce Analytics SEO Head(s) of firm/ year founded 1 Davis Advertising 1331 Grafton St., Worcester 01604 508-752-4615 • davisad.com 25 1 4 $15,000,000 • • • • • Andrew Davis president Natalie Bauer chief operating officer 1948 2 Wakefly Inc. 2 South St., Grafton 01519 508-475-9975 • wakefly.com 20 (1) 1 (1) 8 (1) N/A • • • • • Dean Dorazio CEO 2002 3 ERI Design 507 Park Ave., Worcester 01603 508-459-1552 • eridesign.com 15 1 3 N/A • • • • Erjon Metohu president & chief creative officer Raffi DerSimonian vice president & chief strategy officer 2005 4 Ladybugz Interactive Agency 43 Broad St., Suite A407, Hudson 01749 978-376-7878 • ladybugz.com 14 3 4 $1,220,000 • • • • Billie Kenyon chief operating officer Lysa Miller founder 2020 5 inConcert Web Solutions Inc. 55 Lake St., Suite 210, Gardner 01440 978-632-5300 • inconcertweb.com 12 0 3 N/A • • • • • Mark Smith Julie Spain owners 2002 5 Palley Advertising Inc. 100 Grove St., Worcester 01605 508-792-6655 • palleyad.com 12 1 3 N/A • • • • • • Warren Palley president 1982 7 Dovetail Internet Technologies LLC 103A Millbury St., Auburn 01501 508-845-6465 • dovetailinternet.com 11 0 5 N/A • • • Michael J. Villa founder & president Mark Peters executive vice president & principal 1999 8 Vision Advertising 367 West Main St., Suite D, Northborough 01532 508-754-3643 • vision-advertising.com 10 2 1 N/A • • • • • Laura DiBenedetto president & CEO Julia Becker Collins chief operating officer 1999 9 Pagano Media 11 Millbrook St., Worcester 01606 508-595-9200 • paganomedia.com 9 2 3 N/A • • • • • Kathleen Pagano CEO Joe Pagano president Emma Pagano strategic director 1981 10 Jade 40 Jackson St., Suite 2000, Worcester 01608 508-552-4213 • hellojade.com 8 0 (1) 1 (1) N/A • • • • • Brittany Ayala CEO 2021 11 Dever Frankian Inc. 22 West St., Millbury 01527 508-634-9083 • deverfrankian.com 7 (1) 0 (1) 0 (1) N/A • • Patricia Frankian principal 1994 11 Exsel Marketing Group 420 Main St., Sturbridge 01566 774-241-0041 • exselad.com 7 0 2 N/A • • • • • Rich Suitum president 1991 11 Sabre Digital Marketing 1900 West Park Drive, Suite 280, Westborough 01581 508-652-0012 • sabredigitalmarketing.com 7 0 3 N/A • • • • • Gary Soprano president 1986 14 3 Media Web 11 Apex Drive, Suite 300A, Marlborough 01752 508-845-8900 • 3mediaweb.com 5 0 0 $3,189,000 • • • Marc Avila CEO Mary Inman chief financial officer 2001 15 New Perspective 364 Burncoat St., Suite 2, Worcester 01606 508-755-6797 • npws.net 5 0 2 $2,000,000 • • • • • Nathan Harris founder & CEO 2004 16 Allen Creative Group Inc. 22 West St., Millbury 01527 508-865-1255 • allencreativegroup.com 5 0 0 N/A • • • • Jennie Allen principal & creative director 2003 16 McCue & Associates LLC 200 Union St., Clinton 01510 978-733-1353 • mccueassociates.com 5 0 0 N/A • • • • • • Michael S. McCue president 2001 16 Stryker-Munley Group Boston 48 Main St., Upton 01568 774-545-5142 • strykermunleygroup.com 5 2 2 N/A • • • • • • Kevin Gould president & managing partner 2020 19 Applied Interactive 40 Jackson St., Worcester 01608 508-657-8600 • appliedinteractive.com 4 2 2 $750,000 • • • • • Joshua Rothschild president & CEO 2008 20 Rainier Communications P.O. Box 7415, Worcester 01605 508-868-5892 • rainierco.com 4 4 0 N/A • • • Sarah LaLiberte (2) CEO 1993 21 Ivy Creative LLC P.O. Box 273, Westborough 01581 774-290-0013 • ivycreative.com 3 1 1 $2,000,000 • • • Steve Ratner principal & chief creative officer Tom Segale principal & director of production 2007 22 Artefact Design Inc. 8 Blueridge Road, West Boylston 01583 508-752-9575 • artefactdesign.com 2 0 1 N/A • • • • Brian Rice president 1999 22 Atelier ID Global 16 Wildewood Drive, Paxton 01612 2 0 2 • • Payal Thiffault Michelle May co-founders P R O F E S S I O N A L S E R V I C E S F O C U S #1 SBA Credit Union Lender in MA Deep Expertise SBA lending can feel complex, thatʼs where we come in. Weʼll guide you every step of the way, making the process smooth so you can stay focused on running your business. Proven Commitment For more than a decade, weʼve proudly stood alongside small business in MA, showing up consistently as a trusted financial partner through every stage of growth. Learn More Local Insight When you work with us, decisions stay local. Our experienced lending team knows the community, understands your challenges, and is here to help you succeed. St. Maryʼs Credit Union www.stmaryscu.org Property Auto Liability Bonds Employee Benefits Workers' Compensation Protection you can count on. People you can trust. We understand the challenges and risks that businesses face. Put our expertise to work for you with customized coverage, cost - efficient plans, and personalized service. Consider our options. Contact us for a consultation. dfmurphy.com | 800 222 8711 Marlborough-based Digital Federal Credit Union has inked a deal with the City of Worces- ter and California-based venue management firm Legends Global to extend its naming rights for the City's arena for seven years. Under the agreement, the DCU Center will continue to operate under the DCU name even after the credit union's merger with California-based First Tech Federal Credit Union, Amy Peterson, gen- eral manager of the venue, said. The credit union has retained the DCU brand identity following the merger but will eventually take on First Tech's name and branding. Specifics and timing for changing the DCU Center's name to reflect the credit union's changing brand- ing have not been finalized. – Story by Eric Casey DCU Center to keep name for now, as credit union extends $4.2M sponsorship 11 01581 508-652-0012 • sabredigitalmarketing.com 3 N/A • • • • • president 1986 14 3 Media Web 11 Apex Drive, Suite 300A, Marlborough 01752 508-845-8900 • 3mediaweb.com 5 0 0 $3,189,000 • • • Marc Avila CEO Mary Inman chief financial officer 2001 15 New Perspective 364 Burncoat St., Suite 2, Worcester 01606 508-755-6797 • npws.net 5 0 2 $2,000,000 • • • • • Nathan Harris founder & CEO 2004 16 Allen Creative Group Inc. 22 West St., Millbury 01527 508-865-1255 • allencreativegroup.com 5 0 0 N/A • • • • Jennie Allen principal & creative director 2003 16 McCue & Associates LLC 200 Union St., Clinton 01510 978-733-1353 • mccueassociates.com 5 0 0 N/A • • • • • • Michael S. McCue president 2001 16 Stryker-Munley Group Boston 48 Main St., Upton 01568 774-545-5142 • strykermunleygroup.com 5 2 2 N/A • • • • • • Kevin Gould president & managing partner 2020 19 Applied Interactive 40 Jackson St., Worcester 01608 508-657-8600 • appliedinteractive.com 4 2 2 $750,000 • • • • • Joshua Rothschild president & CEO 2008 20 Rainier Communications P.O. Box 7415, Worcester 01605 508-868-5892 • rainierco.com 4 4 0 N/A • • • Sarah LaLiberte (2) CEO 1993 21 Ivy Creative LLC P.O. Box 273, Westborough 01581 774-290-0013 • ivycreative.com 3 1 1 $2,000,000 • • • Steve Ratner principal & chief creative officer Tom Segale principal & director of production 2007 22 Artefact Design Inc. 8 Blueridge Road, West Boylston 01583 508-752-9575 • artefactdesign.com 2 0 1 N/A • • • • Brian Rice president 1999 22 Atelier ID Global 16 Wildewood Drive, Paxton 01612 774-641-8551 • atelieridglobal.com 2 0 2 N/A • • Payal Thiffault Michelle May co-founders 2017 22 Enroll Media Group 100 Grove St., Worcester 01605 508-556-1095 • enrollmediagroup.com 2 0 0 N/A • • • • Angie Ward president 2018 22 GEM Marketing Solutions 40 Jackson St., Suite 1070, Worcester 01608 508-718-9303 • gemmarketingsolutions.biz 2 1 1 N/A • • • Jennifer Hernandez CEO 2016 22 Munq 100 Front St., Worcester 01608 508-948-5380 • munqcreative.com 2 0 0 N/A • • Justin Matsen Timothy Hally co-founders 2020 Source: Each firm via survey as of Q1 2026 unless otherwise noted. (1) From WBJ's 2025 survey (2) On June 25, 2026, succeeded Stephen Schuster upon his retirement -Compiled by: Heide Martin, research@nebusinessmedia.com 11 01581 508-652-0012 • sabredigitalmarketing.com 3 N/A 1986 14 3 Media Web 11 Apex Drive, Suite 300A, Marlborough 01752 508-845-8900 • 3mediaweb.com 5 0 0 $3,189,000 • • • Marc Avila CEO Mary Inman chief financial officer 2001 15 New Perspective 364 Burncoat St., Suite 2, Worcester 01606 508-755-6797 • npws.net 5 0 2 $2,000,000 • • • • • Nathan Harris founder & CEO 2004 16 Allen Creative Group Inc. 22 West St., Millbury 01527 508-865-1255 • allencreativegroup.com 5 0 0 N/A • • • • Jennie Allen principal & creative director 2003 16 McCue & Associates LLC 200 Union St., Clinton 01510 978-733-1353 • mccueassociates.com 5 0 0 N/A • • • • • • Michael S. McCue president 2001 16 Stryker-Munley Group Boston 48 Main St., Upton 01568 774-545-5142 • strykermunleygroup.com 5 2 2 N/A • • • • • • Kevin Gould president & managing partner 2020 19 Applied Interactive 40 Jackson St., Worcester 01608 508-657-8600 • appliedinteractive.com 4 2 2 $750,000 • • • • • Joshua Rothschild president & CEO 2008 20 Rainier Communications P.O. Box 7415, Worcester 01605 508-868-5892 • rainierco.com 4 4 0 N/A • • • Sarah LaLiberte (2) CEO 1993 21 Ivy Creative LLC P.O. Box 273, Westborough 01581 774-290-0013 • ivycreative.com 3 1 1 $2,000,000 • • • Steve Ratner principal & chief creative officer Tom Segale principal & director of production 2007 22 Artefact Design Inc. 8 Blueridge Road, West Boylston 01583 508-752-9575 • artefactdesign.com 2 0 1 N/A • • • • Brian Rice president 1999 22 Atelier ID Global 16 Wildewood Drive, Paxton 01612 774-641-8551 • atelieridglobal.com 2 0 2 N/A • • Payal Thiffault Michelle May co-founders 2017 22 Enroll Media Group 100 Grove St., Worcester 01605 508-556-1095 • enrollmediagroup.com 2 0 0 N/A • • • • Angie Ward president 2018 22 GEM Marketing Solutions 40 Jackson St., Suite 1070, Worcester 01608 508-718-9303 • gemmarketingsolutions.biz 2 1 1 N/A • • • Jennifer Hernandez CEO 2016 22 Munq 100 Front St., Worcester 01608 508-948-5380 • munqcreative.com 2 0 0 N/A • • Justin Matsen Timothy Hally co-founders 2020 Source: Each firm via survey as of Q1 2026 unless otherwise noted. (1) From WBJ's 2025 survey (2) On June 25, 2026, succeeded Stephen Schuster upon his retirement -Compiled by: Heide Martin, research@nebusinessmedia.com