Issue link: https://nebusinessmedia.uberflip.com/i/1545756
28 Worcester Business Journal | Book of Lists 2026 | wbjournal.com Largest advertising, marketing & communications firms Ranked by number of local staff, then gross billings Services offered Firm Local employees/ public relations reps/ web developers/ 2025 gross billings B2B marketing Crisis communications Media plan/buy e-commerce Analytics SEO Head(s) of firm/ year founded 1 Davis Advertising 1331 Grafton St., Worcester 01604 508-752-4615 • davisad.com 25 1 4 $15,000,000 • • • • • Andrew Davis president Natalie Bauer chief operating officer 1948 2 Wakefly Inc. 2 South St., Grafton 01519 508-475-9975 • wakefly.com 20 (1) 1 (1) 8 (1) N/A • • • • • Dean Dorazio CEO 2002 3 ERI Design 507 Park Ave., Worcester 01603 508-459-1552 • eridesign.com 15 1 3 N/A • • • • Erjon Metohu president & chief creative officer Raffi DerSimonian vice president & chief strategy officer 2005 4 Ladybugz Interactive Agency 43 Broad St., Suite A407, Hudson 01749 978-376-7878 • ladybugz.com 14 3 4 $1,220,000 • • • • Billie Kenyon chief operating officer Lysa Miller founder 2020 5 inConcert Web Solutions Inc. 55 Lake St., Suite 210, Gardner 01440 978-632-5300 • inconcertweb.com 12 0 3 N/A • • • • • Mark Smith Julie Spain owners 2002 5 Palley Advertising Inc. 100 Grove St., Worcester 01605 508-792-6655 • palleyad.com 12 1 3 N/A • • • • • • Warren Palley president 1982 7 Dovetail Internet Technologies LLC 103A Millbury St., Auburn 01501 508-845-6465 • dovetailinternet.com 11 0 5 N/A • • • Michael J. Villa founder & president Mark Peters executive vice president & principal 1999 8 Vision Advertising 367 West Main St., Suite D, Northborough 01532 508-754-3643 • vision-advertising.com 10 2 1 N/A • • • • • Laura DiBenedetto president & CEO Julia Becker Collins chief operating officer 1999 9 Pagano Media 11 Millbrook St., Worcester 01606 508-595-9200 • paganomedia.com 9 2 3 N/A • • • • • Kathleen Pagano CEO Joe Pagano president Emma Pagano strategic director 1981 10 Jade 40 Jackson St., Suite 2000, Worcester 01608 508-552-4213 • hellojade.com 8 0 (1) 1 (1) N/A • • • • • Brittany Ayala CEO 2021 11 Dever Frankian Inc. 22 West St., Millbury 01527 508-634-9083 • deverfrankian.com 7 (1) 0 (1) 0 (1) N/A • • Patricia Frankian principal 1994 11 Exsel Marketing Group 420 Main St., Sturbridge 01566 774-241-0041 • exselad.com 7 0 2 N/A • • • • • Rich Suitum president 1991 11 Sabre Digital Marketing 1900 West Park Drive, Suite 280, Westborough 01581 508-652-0012 • sabredigitalmarketing.com 7 0 3 N/A • • • • • Gary Soprano president 1986 14 3 Media Web 11 Apex Drive, Suite 300A, Marlborough 01752 508-845-8900 • 3mediaweb.com 5 0 0 $3,189,000 • • • Marc Avila CEO Mary Inman chief financial officer 2001 15 New Perspective 364 Burncoat St., Suite 2, Worcester 01606 508-755-6797 • npws.net 5 0 2 $2,000,000 • • • • • Nathan Harris founder & CEO 2004 16 Allen Creative Group Inc. 22 West St., Millbury 01527 508-865-1255 • allencreativegroup.com 5 0 0 N/A • • • • Jennie Allen principal & creative director 2003 16 McCue & Associates LLC 200 Union St., Clinton 01510 978-733-1353 • mccueassociates.com 5 0 0 N/A • • • • • • Michael S. McCue president 2001 16 Stryker-Munley Group Boston 48 Main St., Upton 01568 774-545-5142 • strykermunleygroup.com 5 2 2 N/A • • • • • • Kevin Gould president & managing partner 2020 19 Applied Interactive 40 Jackson St., Worcester 01608 508-657-8600 • appliedinteractive.com 4 2 2 $750,000 • • • • • Joshua Rothschild president & CEO 2008 20 Rainier Communications P.O. Box 7415, Worcester 01605 508-868-5892 • rainierco.com 4 4 0 N/A • • • Sarah LaLiberte (2) CEO 1993 F O C U S P R O F E S S I O N A L S E R V I C E S In an effort to attract more airlines to serve local travelers, Worcester Regional Airport will now offer expanded incentives and benefits to carriers through its revamped air service incentives program. ORH's original incentive program offered up to $150,000 in marketing funds in addition to waiving a number of fees, includ- ing landing, parking, and facility rent fees, for two years. Air service incentive programs are widely used by airports to draw new airlines and broaden travel destinations by providing up to millions in incentives, including maintenance support, subsidies, and waived fees. "With the cost of doing business going up, we saw an opportunity to propose to the Massport board this morning, who ultimately approved an increase to the program," ORH Director Andrew Davis said. The new, enhanced program splits the incentive offerings into two tiers depending on the frequency of flights provided. The first tier, designated for air carriers providing services at least twice a week, offers up to $200,000 in marketing support. The second tier, for carriers pro- viding services at least five times a week, offers up to $250,000 in marketing support. Both tiers offer two years of fees waived, the max- imum allowed under the Federal Aviation Administration. "There's no reason why there can be incentive programs from businesses, chambers of com- merce, the state travel and tourism entities, that can also make some incentive programs out there," said Davis. "It basically takes a village to make the airport more attractive." – Story by Mica Kanner-Mascolo Worcester Regional Airport boosts marketing incentive program to attract more airlines Largest advertising, marketing & communications firms Ranked by number of local staff, then gross billings Services offered Firm Local employees/ public relations reps/ web developers/ 2025 gross billings B2B marketing Crisis communications Media plan/buy e-commerce Analytics SEO Head(s) of firm/ year founded 1 Davis Advertising 1331 Grafton St., Worcester 01604 508-752-4615 • davisad.com 25 1 4 $15,000,000 • • • • • Andrew Davis president Natalie Bauer chief operating officer 1948 2 Wakefly Inc. 2 South St., Grafton 01519 508-475-9975 • wakefly.com 20 (1) 1 (1) 8 (1) N/A • • • • • Dean Dorazio CEO 2002 3 ERI Design 507 Park Ave., Worcester 01603 508-459-1552 • eridesign.com 15 1 3 N/A • • • • Erjon Metohu president & chief creative officer Raffi DerSimonian vice president & chief strategy officer 2005 4 Ladybugz Interactive Agency 43 Broad St., Suite A407, Hudson 01749 978-376-7878 • ladybugz.com 14 3 4 $1,220,000 • • • • Billie Kenyon chief operating officer Lysa Miller founder 2020 5 inConcert Web Solutions Inc. 55 Lake St., Suite 210, Gardner 01440 978-632-5300 • inconcertweb.com 12 0 3 N/A • • • • • Mark Smith Julie Spain owners 2002 5 Palley Advertising Inc. 100 Grove St., Worcester 01605 508-792-6655 • palleyad.com 12 1 3 N/A • • • • • • Warren Palley president 1982 7 Dovetail Internet Technologies LLC 103A Millbury St., Auburn 01501 508-845-6465 • dovetailinternet.com 11 0 5 N/A • • • Michael J. Villa founder & president Mark Peters executive vice president & principal 1999 8 Vision Advertising 367 West Main St., Suite D, Northborough 01532 508-754-3643 • vision-advertising.com 10 2 1 N/A • • • • • Laura DiBenedetto president & CEO Julia Becker Collins chief operating officer 1999 9 Pagano Media 11 Millbrook St., Worcester 01606 508-595-9200 • paganomedia.com 9 2 3 N/A • • • • • Kathleen Pagano CEO Joe Pagano president Emma Pagano strategic director 1981 10 Jade 40 Jackson St., Suite 2000, Worcester 01608 508-552-4213 • hellojade.com 8 0 (1) 1 (1) N/A • • • • • Brittany Ayala CEO 2021 11 Dever Frankian Inc. 22 West St., Millbury 01527 508-634-9083 • deverfrankian.com 7 (1) 0 (1) 0 (1) N/A • • Patricia Frankian principal 1994 11 Exsel Marketing Group 420 Main St., Sturbridge 01566 774-241-0041 • exselad.com 7 0 2 N/A • • • • • Rich Suitum president 1991 11 Sabre Digital Marketing 1900 West Park Drive, Suite 280, Westborough 01581 508-652-0012 • sabredigitalmarketing.com 7 0 3 N/A • • • • • Gary Soprano president 1986 14 3 Media Web 11 Apex Drive, Suite 300A, Marlborough 01752 508-845-8900 • 3mediaweb.com 5 0 0 $3,189,000 • • • Marc Avila CEO Mary Inman chief financial officer 2001 15 New Perspective 364 Burncoat St., Suite 2, Worcester 01606 508-755-6797 • npws.net 5 0 2 $2,000,000 • • • • • Nathan Harris founder & CEO 2004 16 Allen Creative Group Inc. 22 West St., Millbury 01527 508-865-1255 • allencreativegroup.com 5 0 0 N/A • • • • Jennie Allen principal & creative director 2003 16 McCue & Associates LLC 200 Union St., Clinton 01510 978-733-1353 • mccueassociates.com 5 0 0 N/A • • • • • • Michael S. McCue president 2001 16 Stryker-Munley Group Boston 48 Main St., Upton 01568 774-545-5142 • strykermunleygroup.com 5 2 2 N/A • • • • • • Kevin Gould president & managing partner 2020 19 Applied Interactive 40 Jackson St., Worcester 01608 508-657-8600 • appliedinteractive.com 4 2 2 $750,000 • • • • • Joshua Rothschild president & CEO 2008 20 Rainier Communications P.O. Box 7415, Worcester 01605 508-868-5892 • rainierco.com 4 4 0 N/A • • • Sarah LaLiberte (2) CEO 1993