Worcester Business Journal

wbjournal.com | May 4, 2026 | Worcester Business Journal 27 S P E C I A L A D V E R T I S I N G S E C T I O N | Business Profiles 2026 F ounded in Auburn in 1914, the company has evolved through gas stations, used car lots, OEM dealerships, and aermarket manufacturing before narrowing its focus to collision repair over the past decade. Today, under fourth-generation President Josh Full- er, FCG operates three Central Massachusetts colli- sion repair locations alongside a separate Advanced Driver - Assistance Systems (ADAS) diagnostic solutions company. "Every generation has added something of their own unique ability and characteristics to the brand," said Josh Fuller. People, Then Process For Fuller, the most important investment a colli- sion shop can make isn't in equipment or real estate facilities; it's in the people behind the work. Building a leadership team with the depth to run daily opera- tions has been one of the defining projects of the last several years, and the key that unlocked the compa- ny's ability to grow beyond a single location. "e quicker I can get out of the way and let our people lead, that's where we're going to grow the fastest," Fuller says. at philosophy extends into how FCG thinks about career development. e company has built mentorship and apprenticeship programs, estab- lished clear career paths for technicians and staff, and invested in employee recognition as a deliberate retention strategy. Rooted in Community For FCG, community engagement is the backbone of how the company earns and keeps trust across Central Massachusetts. at local identity is a strategic differentiator as national competitors compete for the same custom- ers. Where large multi-shop operators rely on brand recognition and advertising scale, FCG leans on decades of relationships — with customers, with in- surers, and with the towns it serves. Fuller says that depth of connection is something a national brand simply can't replicate. Growing with Intention With three collision locations and a growing cali- bration business now under its umbrella, FCG is de- liberate about how it scales. Fuller focuses on building what he describes as a "core office" — centralizing human resources, marketing, finance, and operation- al processes so that new locations can plug into an existing machine rather than start from scratch. Fuller credits much of FCG's trajectory to staying deeply connected to the broader industry — through 20 industry groups, coaching relationships, and peer networks of other independent and multi- shop operators. "ere's somebody out there doing something really awesome that you potentially want to do," he says. "Getting in that space and listening, being a student of the industry — that's one of the biggest reasons we're where we are." For a company that has survived more than a century of change, the current chapter may be its most intentional. e foundation is set. e team is growing. And somewhere down the road, there may be a fih generation waiting to write their chapter. n 112 Years In, Fuller Collision Group Is Just Getting Started Locations: Based in Auburn, MA with locations across Central Massachusetts Website: www.fullerscollision.com Service Description: Fourth-generation, family-owned collision repair organization Head of Company: Josh Fuller, President Year Founded: 1914 PHOTO | COURTESY FULLER COLLISION GROUP

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