Central Massachusetts Wedding Resource
Issue link: https://nebusinessmedia.uberflip.com/i/1541243
12 We Do! • Winter 2025 • www.wedoweddingsma.com Your one-stop destination from concept to creation. Please visit our locations at: Franklin Village Plaza Mashpee Commons Route 9, Shrewsbury www.sachsjewelers.com S ACHS JEWELERS IS A FOURTH-GENERATION, FAMILY-OWNED FINE JEWELRY STORE, with Central Massachusetts locations in Shrewsbury and Franklin, as well as Mashpee on Cape Cod. For decades, couples have turned to Sachs to find the perfect en- gagement ring as they begin a new chapter in their love stories. Owner Karl Sachs offered We Do! a behind-the-scenes look at the world of buying rings today. What's the difference between modern ring shoppers com- pared with those a generation or two ago? Ring shoppers today come into the store telling me what they want to buy, knowing what they want because they are hyper-in- formed. Meanwhile, a generation or two ago, people would come in and completely rely on us as experts. Shoppers of today still rely on us, because there's a lot of misinformation out there, but the shop- pers of yesterday wholly relied on our suggestions to guide them. Shoppers today have honed it down to a style, a material, a look, a size, and know their budget beforehand which helps the process be more streamlined. Lab-grown diamonds are increasingly popular. What's your ex- pert opinion on choosing lab-grown rather than earth-mined diamonds? We sell both in our stores. Lab-grown diamonds are popular for two reasons: they're more affordable and they're easier to find a specific size, shape and quality diamond, because they're created. With lab-grown, you can get what you want when you want, and get more for your money. Earth-mined diamonds are much rarer and have significant intrinsic value. They're great for "purists" who want something created from Mother Earth. Aren't lab-grown diamonds better for the environment? In some ways, yes. Many diamond-producing countries have set regulations for the diamond miners that once they exhaust that area, they are required to return the mine back to a state of pre-mining. But people do not realize the magnificent amount of energy that it takes to create a man-made diamond. So, while you are not drilling a hole in the ground, you are using a ton of electri- cal resources. Are there other options you recommend? Not everybody loves a diamond, and there are other gem species that are equally beautiful and durable, like rubies and sapphires. I generally don't recommend emeralds as they're not as durable. The Inside Scoop on Engagement Rings with Karl Sachs BY SLOANE M. PERRON, We Do! Weddings contributor