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28 Worcester Business Journal | March 4, 2024 | wbjournal.com Advertising, marketing & communications firms Ranked by number of local staff, then gross billings Services offered Firm Local employees/ public relations reps/ web developers/ 2023 gross billings B2B marketing Crisis communications Media plan/buy e-commerce Analytics SEO Sample of active clients Head of firm/ year founded 1 Davis Advertising 1331 Grafton St., Worcester 01604 508-752-4615 • davisad.com 31 1 4 $20,000,000 • • • • • • HoneyDew, Webster First, Yesway Stores, Fitchburg State University, NH Bancorp, American Alarm, SpeeDee Oil, Edward Street Andrew Davis president (1) 1948 2 CommCreative (2) 75 Fountain St., Framingham 01702 877-620-6664 • commcreative.com 16 N/A 1 N/A • • • • RSA Conference, Johnson Controls, Bose Automotive, Flooring America, St. Mary's Credit Union, Guidehouse Ashley DePaolo president 1994 2 PENTA Communications Inc. 208 Turnpike Road, Westborough 01581 508-616-9900 • pentamarketing.com 16 4 3 N/A • • • • • • Undisclosed Deborah Penta CEO 1989 4 ERI Design 507 Park Ave., Worcester 01603 508-459-1552 • eridesign.com 14 1 4 N/A • • • • Clark University, Tufts University, Worcester State University, UMass Chan Medical School, Stevens Institute of Technology, Trinity College Erjon Metohu president (3) 2005 4 Surabian Advertising 24 Water St., Palmer 01069 413-283-8393 14 14 2 N/A • • • • Park 'n Shop, Goretti's, Reliant Medical Group Diane Openshaw production manager 1972 6 Ladybugz Interactive Agency 43 Broad St., Suite A407, Hudson 01749 978-376-7878 • ladybugz.com 13 4 3 $1,200,000 • • • • Aitia Bio, Tacit TX, Paradigm4, Sanaheal, MediTresse, JB Sash & Door, Pine Point School, Women in America, UPenn Perelman School of Medicine Billie Kenyon COO Lysa Miller founder 2020 7 inConcert Web Solutions Inc. 55 Lake St., Suite 210, Gardner 01440 978-632-5300 • inconcertweb.com 12 0 3 N/A • • • • • Undisclosed Julie Spain Mark Smith owners 2002 7 Palley Advertising Inc. 100 Grove St., Worcester 01605 508-792-6655 • palleyad.com 12 1 3 N/A • • • • • • Undisclosed Warren Palley president 1982 9 Dovetail Internet Technologies LLC 40 Southbridge St., Suite 210, Worcester 01608 508-845-6465 • dovetailinternet.com 11 0 7 $1,200,000 • • • Webster Five Cents Savings, UEI Test Instruments, Village Bank, Solatube, MutualOne Bank, Sun Mountain Sports, Merle Norman Cosmetics Michael J. Villa founder & president Mark Peters principal (4) 1999 10 Vision Advertising 367 West Main St., Suite D, Northborough 01532 508-754-3643 • vision-advertising.com 10 3 1 $1,850,000 • • • • • Undisclosed Laura DiBenedetto president & CEO Julia Becker Collins COO 1999 11 Pagano Media 11 Millbrook St., Worcester 01606 508-595-9200 • paganomedia.com 9 1 3 N/A • • • • • Adcole Corp., Renewal by Andersen, DIENES USA, Keystone Capital, Mass. Maritime Academy, Assumption University, New Balance, Worcester Art Museum Joe Pagano president Kathleen Pagano CEO 1981 12 Exsel Advertising Inc. 420 Main St., Sturbridge 01566 774-241-0041 • exselad.com 8 0 3 N/A • • • • • Southbridge Credit Union, Babcock Power, Flex-Tek, Avangrid, Wachusett Mountain Ski Area, Homefield Credit Union, Baba Sushi, Zillow Rich Suitum president 1991 Source: Each firm via survey as of Q1 2024. Notes: N/A=not available or not applicable. Marlborough's Wakefly Inc. has not responded to the survey since 2021; the website confirms 30 local employees. Lancaster's McCue & Associates and Shirley's James and Matthew + Co. do not disclose company data. (1) Natalie Bauer, director of account services (2) Data from 2023 survey (3) Raffi DerSimonian, VP & chief strategy officer (4) Also executive vice president -Compiled by: Stephanie R. Meagher, research@nebusinessmedia.com FOR ANY SIZE BUSINESS We have you covered Simply Beter. Member FDIC Member DIF Call one of our experienced commercial lenders at 800-649-3036 or email us at commercial@saversbank.com. THE LIST