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wbjournal.com | March 4, 2024 | Worcester Business Journal 27 Amazon Best Seller! 508-757-3311 • www.sgllp.com Worcester Framingham Your Business is Our Top Priority We know business moves quickly today and your organization needs partners it can rely on. At S&G we have the knowledge, technical expertise and industry experience to get the job done. You'll always be our top priority! We'll be there to help with Value Growth Planning - strategic planning to grow revenue, increase profitability, and strengthen organizational structure to ensure long-term sustainability. Combine that with our "Awesome Service Guarantee" - our commitment to customer care and personal attention - and you'll see why S&G is the partner of choice for so many winning organizations. • Accounting & Tax Services • Business Consulting • Business Transition & Exit Planning • M&A Advisory • Financial Services • Retirement Planning For more information, or to set up your no obligation initial consultation, please contact us today. Co-authored by Terry Shepherd of Worcester's S&G LLP - Business Consultants and Certified Public Accountants Based on more than 45+ years experience working with business owners. H A L L O F FA M E F O C U S goal of providing a platform to discuss and share insights regarding the realities of being a woman in the accounting profession. Not just focused on its own well-being, AAF- CPAs formalized a program in 2015, which sees 10% of its proceeds donated to nonprofits. McCall's service to nonprofits goes beyond her work at the firm as a board member and treasurer for SheGives, a Boston-based angel group focusing on supporting a number of nonprofits working on issues ranging from homelessness, education, the arts, and the environment. Despite her career experience, McCall hasn't rested on her laurels, constantly keeping her eyes open for ways to utilize new ideas and technolo- gy to further AAFCPAs' development, including thoughtful use of artificial intelligence. "We used to write everything down on ledger paper. We've come a long way," she said. "If you're not keeping that external view of what is out there, then you're probably behind on how you're doing the work." It's not just technology that is changing the accounting landscape, as private equity has begun to eye the space. While audit firms can't be owned or operated by outside investors, some firms have sought to allow investment into their consulting and advisory sides of the business. AAFCPAs making such a move would be a di- version from its founding principles, said McCall. "We're firmly committed to remaining indepen- dent," she said. "It's how we were built, to put the firm first. Our founder created a firm that he want- ed to last long beyond his tenure, and it has." McCall has been instrumental in that continued success, said McManus. "We wouldn't be where we are today without her leadership," he said. "She has been instrumental in keeping that small-firm mentality as we continue to grow." "We wouldn't be where we are today without her leadership." Dave McManus, partner and cannabis practice leader at AAFCPAs W