Worcester Business Journal

106 W o r c e s t e r 3 0 0 : C i t y o f I n n o v a t o r s F or over 30 years, PENTA Communications, Inc., has been synonymous with the phrase "trusted marketing partner." Since its inception, the firm has been dedicated to its founding principles of helping companies emerge into stronger market leaders through a myriad of integrated marketing services, top-level consulting, and impeccable client service. It has helped hundreds of companies and organizations of all sizes scale-up, build greater awareness, and become more dominant in their industries. Listening and understanding what each client needs while exploring challenges and objectives they are most concerned about is where a longtime partnership of collaborative marketing and management leadership begins. "It's more than offering clients our services," said Deborah Penta, CEO. "It's about making sure we understand the reason they are seeking help and determining whether we are the right fit. Once we establish that, we can move forward in whichever way is best to help them achieve their objectives." Well-known for producing high-end marketing designs, websites, videos, and social media campaigns, PENTA's public relations, marketing consulting, advertising, and media planning services have also been helping organizations excel since the firm opened its doors in 1989. "Offering our clients full-scale marketing services, all of which are in-house, provides them with the highest level of continuity and excellence," said Penta. "And, with an ever- changing landscape of digital tools and ways of assessing results, we are always tracking progress and using data to drive decisions whenever possible." PENTA was named Best Advertising Agency for the last four consecutive years, and six years overall, since the Worcester Business Journal first launched its Best of Business Awards in 2014. PENTA was also named Best Website Design firm for three years. In 2019, the firm received a Public Private Partnership Award from the WEDC, and over its many years, has received numerous other recognitions including an Eli Whitney Award for Innovation, and was named one of the Top Five Most Innovative Workplaces and Top ree Best Places to Work in MetroWest. PENTA's immersive charitable contributions to non-profit organizations have been ingrained in its culture for all of its 30 years of operations. It has gied nearly $3 million back to the community between charitable donations and its pro-bono support of so many well-deserving non-profits and community-based organizations. During the COVID-19 pandemic, PENTA was a leading force in providing assistance to numerous businesses throughout the Northeast, helping CEOs, presidents, and small business owners gain access to high- level consulting. From its Emerging Stronger Podcast Series that was launched in the midst of the pandemic, bringing international consultants offering complimentary guidance, to implementing a 24-hour hotline, and enabling round-the-clock access to services, PENTA was always available to help clients navigate through new waters to pivot their business, rethink their strategies, and create new revenue streams. "It was one of the most exhausting periods in our history, yet one of the most rewarding and successful times in all of our three decades," Penta said. "Nothing compared to helping our clients reshape their businesses to emerge stronger from COVID." As for the future of Worcester, Penta said, "We are bullish on the future and on Worcester and its region. With all of the growth and prosperity Worcester has seen in the past decade, we know the best is yet to come." n PENTA COMMUNICATIONS, INC.: e Region's Integrated Marketing Partner for over ree Decades 208 Turnpike Road Westborough, MA 01581 508.616.9900 www.pentamarketing.com Deborah Penta, Founder & CEO Year Founded: 1989 S P O N S O R E D P R O F I L E S

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