Mainebiz

W W W. M A I N E B I Z . B I Z 21 N OV E M B E R 1 5 , 2 0 2 1 F O C U S L AW Portland-based Bernstein Shur now added another timely sector group called the media and marketing prac- tice group. Bernstein is Maine's larg- est law firm. Headed by Bernstein Shur share- holder Kevan Lee Deckelmann, the group evolved out of client demand and need. "As our world shifted from print and broadcast to celebrity, non-celebrity endorsements, texts, emailing, messaging and all that, our business had to evolve and move quickly," Deckelmann says. "It used to be that someone came up with an idea and an ad agency made a television commercial. Now, you can have an idea with a YouTube video in a day. ings move very quickly," she adds. e group helps clients learn how to do social media and marketing within the confines of regulations and advises them when there has been a misstep. "ere are a lot of questions about e-commerce and data collection, how to engage an endorser of a product, how and when to text consumers, how and when to send emails, what disclosures need to be on a product, marketing to children. It's endless," Deckelmann said. e group handles clients locally, regionally and nationally. "It's hard for a client to be hyper- local any more. Once you ship prod- ucts anywhere, you're starting to have a national reach. So, we need to, as well," Deckelmann said. Deckelmann's background is in mergers and acquisitions, but she evolved into a media and marketing expert due to client demand and need. While the firm would normally have a launch event to showcase the group, the pandemic has made the rollout more quiet. e group includes attorneys Matthew Saldana and Elliott Kelly. Verrill expands trademark and trial areas Following a strategic planning pro- cess to review areas of growth, Verrill added two trademark attorneys, as well as two trial attorneys. e firm is targeting four key areas: intellectual property, health care, corpo- rate and litigation, says Scott Anderson, a partner with Verrill. "ere's a tremendous amount of lateral movement, not just in Maine, but nationwide. So, there's a tremen- dous amount of talent and opportu- nity opening up to do lateral hiring," Anderson says. ME, MA, FL | HALEYWARD.COM | 207.989.4824 100% EMPLOYEE OWNED. HELPING BUSINESSES & COMMUNITIES GROW & THRIVE SINCE 1978 Civil Engineering Architectural Design Structural Engineering Mechanical Engineering Electrical Engineering Surveying Environmental Engineering Industrial Hygiene Environmental Compliance Geology Natural Resources Environmental Investigation 2021 MODERATOR MEET OUR PANELISTS Joan Ferrini-Mundy University of Maine Deb Neuman Bangor Region Chamber of Commerce Andy Shepard Saddleback Mountain Jessica Masse Designlab Denise McDonough Anthem Herb Sargent Sargent Co. Michael Bourque MEMIC SP ONSORED BY Six Maine CEOs from the greater Bangor region will each share 10 ideas on their keys to success in business and in life. The discussion will cover everything from how to successfully run and operate a business, to effective ways to motivate and manage people. 60 IDEAS IN 60 MINUTES MAINEBIZ.BIZ/BANGOR21 November 18 7:30 — 8:30am / Registration, Breakfast, Networking 8:30 — 10:30am / Panel Discussion C O N T I N U E D O N F O L L OW I N G PA G E »

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