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10 Worcester Business Journal | November 8, 2021 | wbjournal.com Build with Us. Grow with Us. gardnerma.com p 978.632.1780 • f 978.630.1767 • Chamber@gardnerma.com Why locate your business in Greater Gardner? Flexible and ready workforce More aordable residential market Excellence in healthcare and education Quality of life: attractions, dining, shopping, outdoor recreational settings Aordable commercial and industrial market rates Turnkey properties Pad-ready building sites Opportunity Zone availability Easy Route 2 Corridor highway access The Greater Gardner region of Northern Worcester County consists of the City of Gardner and 6 the surrounding towns of Ashburnham, Barre, Hubbardston, Templeton, Westminster, and Winchendon. Greater Gardner Chamber of Commerce Banker today. fidelitybankonline.com Clarity. Confidence. You deserve a bank that actually cares. With our unique LifeDesign Banking approach, you will get the clarity you need to make informed decisions, so that you'll be able to move forward with confidence. 800.581.5363 | FidelityBankOnline.com 0 $5B $10B $15B $20B $25B '16 '17 '18 '19 '20 '21 '22 '23 '24 Projected worldwide NA beer sales Non-alcoholic beer market Source: Global Market Insights, Statista seltzer craze, which appeals to a lot of health-conscious consumers looking for lower-calorie drink options. e prevalence of so-called Dry Januarys and Sober Octobers, wherein people who drink alcohol choose to temporarily abstain, generally as a reset before or aer heavier-than-average drinking periods, feeds into these trends as well. Cra brewers have a chance to step into a new market space if they take advantage of their positioning and work on engaging consumers, he said. Brewing NA beer Within his own business, Jack's Abby is in the trial phase for making its own non-alcoholic beer, Hendler said, as the company is focused on process. "ere are a lot of different ways to produce non-alcoholic beer, but all of them come with significant challenges for a cra brewer," Hendler said. "It's a very different process from producing our typical beer." e safety concerns, while not necessarily more time consuming than producing standard alcoholic brews, he said, are very different. ere are differences in stability concerns with non-alcoholic beers, for example, and there are certain spoiling organisms which don't pose an issue in traditional beers. is has made it challenging for local cra brewers, especially smaller ones, to start brewing non-alcoholic options of their own. "Most breweries in Massachusetts are on the smaller scale and just being able to commit that tank space to a non-alcoholic beer … to take up a tank space and put NA beer we know will sell, but will probably take longer to move, it doesn't really make sense for Continued from previous page