Issue link: https://nebusinessmedia.uberflip.com/i/1425875
wbjournal.com | November 8, 2021 | Worcester Business Journal 11 Real Estate Loans Term Loans Lines of Credit Construction Loans Small Business Administration Loans Cash Management Deposit Products ONE - STOP SHOPPING WITH BAY STATE SAVINGS BANK. Real Estate Loans construction Loans Lines of credit sba loans cash management & deposit products business products & services Not Your Average Graphic Production We're signage design and production experts. From vehicle wraps, retail displays, exterior signage and even pop-up events. We can design, fabricate and install any graphic project. And we'll bee ready for your next graphic need. Contact Us Today: BeeReadyGraphics.com 7 Coppage Drive, Worcester, MA / 774.317.3450 a smaller brewery in my opinion," said Melynda Gallagher, co-owner of Lost Shoe Brewing & Roasting Co. in Marlborough. at doesn't mean these smaller brewers are out of the game, entirely. Lost Shoe retails non-alcoholic beer made by Athletic Brewing Co., headquartered in Stratford, Conn. Athletic is one of the rising stars in the non- alcoholic beer world right now, and selling its products allows Lost Shoe to both cater to consumer demand and sell a beer still made in New England. Lost Shoe added Athletic brews to its menu about three months ago, she said, aer Lost Shoe's bartenders reported an uptick in requests for non-alcoholic options. "It's been a nice addition to our menu, and I do think people appreciate having that non-alcoholic beer option when they're just not in the mood to drink," Gallagher said. Non-alcoholic beers are particularly fitting for Lost Shoe because the brewery is also a coffee roastery, meaning it already served non- alcoholic beverages to begin with. Having non-alcoholic beers just adds another attraction to its offerings. Hendler, from Jack's Abby, said it's hard to say why some consumers are backing away from higher-alcohol products and driing toward lower or no-alcohol alternatives, but the shi is trending, including in Central Massachusetts. With the pandemic, markets were turned upside down, making it even more difficult to say exactly why the shi is happening. "It's going to be a really interesting challenge for brewers to get into this space," Hendler said. "It is a very very different process than producing typical beers. It has a very different set of concerns. I'm excited to see what cra brewers can do with it." The three Hendler brothers (from left: Jack, Sam and Eric), co-founders of Jack's Abby Craft Lagers W PHOTO/WBJ FILE