Issue link: https://nebusinessmedia.uberflip.com/i/1121419
26 Worcester Business Journal | May 27, 2019 | wbjournal.com Millennials communicate, shop, eat, and even take care of their health differently than any generation before them. For employers looking to attract and keep young talent, this matters more with each passing year. By 2025, the "me generation" will make up 75% of the workforce, 1 and at 28% of the Massachusetts population, they're now the largest generation in the state. 2 And research shows that they care more about health benefits and other perks than Baby Boomers and Generation X. At 28% of the MA population, Millennials are now the largest generation in the state. Digital and direct As the first generation to grow up with social media and other consumer-centric technology, these "digital natives" are looking for the same kinds of solutions when it comes to their health care. In fact, 74% say that they'd rather see a doctor through telemedicine. 3 They tend to avoid their primary care doctor, opting for specialists and alternative solutions. While older generations see their PCP as the point guard for their care, Millennials see their PCP as an extra step to getting the care they really need. 74% say that they'd rather see a doctor through telemedicine. Upfront and informed Millennials are more proactive and health conscious than their parents and grandparents. They're more willing to spend money on fitness, healthy food, and self-care. But as health care costs become more and more unpredictable, Millennials have learned to do their research beforehand. In a 2015 survey, 50% of Millennials requested estimates ahead of time, and as many as 54% admitted to delaying or avoiding medical treatment due to costs. 4 1 Winograd M., Dr. Hais, M. (2014, May). How Millennials Could Upend Wall Street and Corporate America. https://www.brookings.edu/ wp-content/uploads/2016/06/Brookings_Winogradfinal.pdf 2 Maciag, M. (2017, June). States Where Each Generation of Americans Is Growing, Declining. https://www.governing.com/topics/urban/gov- state-population-changes-by-generation-census.html 3 Koren, D. (2016, December). What Millennials Want When It Comes To Healthcare. https://www.mediapost.com/publications/article/ 291796/what-millennials-want-when-it-comes-to-healthcare.html 4 Pennic, J. (2018, Otober). Survey: 5 Millennial Trends Altering the Delivery of Healthcare. https://hitconsultant.net/2015/03/25/survey-5- millennial-trends-altering-the-delivery-of-healthcare/#.XNsWYNNKiL4 How Millennials think about health care — and how to keep up T:18.5" F:9.25" FS:9" Millennials communicate, shop, eat, and even take care of their health differently than any generation before them. For employers looking to attract and keep young talent, this matters more with each passing year. By 2025, the "me generation" will make up 75% of the workforce, 1 and at 28% of the Massachusetts population, they're now the largest generation in the state. 2 And research shows that they care more about health benefits and other perks than Baby Boomers and Generation X. At 28% of the MA population, Millennials are now the largest generation in the state. Digital and direct As the first generation to grow up with social media and other consumer-centric technology, these "digital natives" are looking for the same kinds of solutions when it comes to their health care. In fact, 74% say that they'd rather see a doctor through telemedicine. 3 They tend to avoid their primary care doctor, opting for specialists and alternative solutions. While older generations see their PCP as the point guard for their care, Millennials see their PCP as an extra step to getting the care they really need. 74% say that they'd rather see a doctor through telemedicine. Upfront and informed Millennials are more proactive and health conscious than their parents and grandparents. They're more willing to spend money on fitness, healthy food, and self-care. But as health care costs become more and more unpredictable, Millennials have learned to do their research beforehand. In a 2015 survey, 50% of Millennials requested estimates ahead of time, and as many as 54% admitted to delaying or avoiding medical treatment due to costs. 4 1 Winograd M., Dr. Hais, M. (2014, May). How Millennials Could Upend Wall Street and Corporate America. https://www.brookings.edu/ wp-content/uploads/2016/06/Brookings_Winogradfinal.pdf 2 Maciag, M. (2017, June). States Where Each Generation of Americans Is Growing, Declining. https://www.governing.com/topics/urban/gov- state-population-changes-by-generation-census.html 3 Koren, D. (2016, December). What Millennials Want When It Comes To Healthcare. https://www.mediapost.com/publications/article/ 291796/what-millennials-want-when-it-comes-to-healthcare.html 4 Pennic, J. (2018, Otober). Survey: 5 Millennial Trends Altering the Delivery of Healthcare. https://hitconsultant.net/2015/03/25/survey-5- millennial-trends-altering-the-delivery-of-healthcare/#.XNsWYNNKiL4 How Millennials think about health care — and how to keep up T:18.5" F:9.25" FS:9"