Worcester Business Journal

wbjournal.com | May 27, 2019 | Worcester Business Journal 27 https://hitconsultant.net/2015/03/25/survey-5- 5 American Psychological Association. (2018, October). Stress in America TM Generation Z. https://www.apa.org/news/press/releases/ stress/2018/stress-gen-z.pdf 6 Frey, W. H. (2018, January). The millennial generation: A demographic bridge to America's diverse future. https://www.brookings.edu/ research/millennials/ "They need to see themselves represented in their own health care experience." Stressing perfection A 2017 study found that Millennials strive for a higher level of perfectionism compared to older generations. These raised expectations are leading to more depression and anxiety. And endless scrolling through photos filtered to perfection doesn't help. But while social media is part of the problem, it's also becoming part of the solution. People, celebrities included, are publicly sharing their struggles. And as the conversation picks up, the stigma falls. As a result, today's 30-somethings are more comfortable talking about mental health and more confident in looking for treatment. In 2017, over one-third of Millennials and Generation Z were receiving therapy or treatment from a mental health professional. 5 Demanding diversity With 44% belonging to a minority race or ethnic group, Millennials are the most diverse generation of all time. 6 They need to see themselves represented in their own health care experience, with providers and people on staff that reflect their identity, along with comprehensive plans that cover a variety of health conditions unique to particular races. With 44% belonging to a minority race or ethnic group, Millennials are the most diverse generation of all time. The modern parent Not only are Millennials no longer kids, but now they're having kids. And they have the same demands for their care along their journey to parenthood, as well as for their children. They've always been busy, but they're even more so now. With both parents often working full-time jobs, they need technology, information, and services that fit their new lifestyle. And if they fit on a 2x4 screen, even better. The way Millennials live their lives is not news. But the way they will and already are changing health care is. They want answers now and results yesterday. They want to schedule appointments from the same place they order sushi — their couch. But they don't just want health care to be easy; it also has to be fast, personalized, and accurate. So, if you're shopping for new health benefits, look for solutions that satisfy every working generation — and plans that are prepared to serve the future of your workforce. GET TO KNOW OUR SOLUTIONS Ask your broker about unique solutions Harvard Pilgrim can offer your Millennial employees. Learn more about evolving health care offerings at GetHaPi.org T:18.5" F:9.25" T:18.5"

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