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28 Hartford Business Journal • May 6, 2019 • www.HartfordBusiness.com 28 Hartford Business Journal • May 6, 2019 • www.HartfordBusiness.com C-SUITE AWARDS 2019 Wachtelhausen's scorecard checks off leadership and entrepreneurship By Liese Klein Special to the Hartford Business Journal A huge scoreboard hangs in the sales-and-mar- keting office at Connec- tiCare in Farmington, tracking the unit's goals, performance metrics and wins in the tough health insurance market. The scoreboard is the brainchild of Roberta (Bert) Wachtelhausen, Connec- tiCare's chief sales and marketing of- ficer, who took the idea from her years playing women's basketball at UConn. Wachtelhausen has taken the lessons she learned as a Division I athlete to her leadership role at one of the state's largest health insurance providers. "It's like any sports team — you have to make sure everybody knows their job, you have to recruit the right people with the right skills to get the job done; you have to coach people into high performance," Wachtelhausen said. The scoreboard is meant to motivate in a positive way, she added. "It's really more to inspire people to work togeth- er, to inspire people to achieve." Wachtelhausen has scored more than her share of wins throughout her career in insurance, which started with a post at Aetna soon after college. A Walling- ford native, she graduated from UConn in 1980 with a bachelor's degree in rec- reation therapy, drawn to working with those with special needs. But a chance meeting with the father of a former teammate led to a career change. CATEGORY: CHIEF MARKETING OFFICER OF THE YEAR Roberta (Bert) Wachtelhausen Chief Sales and Marketing Officer, ConnectiCare; President, WellSpark Health Size of organization: 650 employees Education: University of Connecticut, bachelor's degree; University of Hartford, graduate studies Previous job(s): Cigna, Meritain, LifeCare, Averde Health PHOTO | J. FIERECK PHOTOGRAPHY "It's like any sports team — you have to make sure everybody knows their job, you have to recruit the right people with the right skills to get the job done; you have to coach people into high performance."