wbjournal.com | February 19, 2018 | Worcester Business Journal 3
Editor, Brad Kane,
bkane@wbjournal.com
News Editor, Grant Welker,
gwelker@wbjournal.com (Real estate,
higher education)
Staff Writers
Zachary Comeau,
zcomeau@wbjournal.com
(Manufacturing)
Emily Micucci,
emicucci@wbjournal.com (Health care)
Contributors
Susan Shalhoub
Livia Gershon
Research Director,
Stephanie Meagher,
smeagher@nebusinessmedia.com
Research Assistant, Heide Martin,
hmartin@nebusinessmedia.com
Production Director, Kira Beaudoin,
kbeaudoin@wbjournal.com
Associate Art Director,
Mitchell Hayes,
mhayes@wbjournal.com
Senior Accounts Manager
Matt Majikas,
mmajikas@wbjournal.com
Custom Publishing Project Manager
Christine Juetten,
cjuetten@wbjournal.com
Senior Special Accounts Manager
Mary Lynn Bosiak,
mlbosiak@wbjournal.com
Marketing & Events Manager
Kris Prosser, kprosser@wbjournal.com
Events & Marketing Intern
Megan Irish, events@wbjournal.com
COO, Mary Rogers,
mrogers@nebusinessmedia.com
Accounting Manager, Valerie Clark,
vclark@nebusinessmedia.com
Accounting Assistant, Rae Rogers,
rrogers@nebusinessmedia.com
Collections Manager, Raki Zwiebel,
rzwiebel@nebusinessmedia.com
Human Resources, Jill Coran,
jcoran@nebusinessmedia.com
Publisher, CEO, Peter Stanton
pstanton@nebusinessmedia.com
Associate Publisher, Mark Murray
mmurray@wbjournal.com
President, Joseph Zwiebel
jzwiebel@nebusinessmedia.com
W
hen News Editor Grant
Welker first started his
research in November for
what has become The
Boardroom Gap series, we had very little
idea what it would turn into.
After examining more than 1,500
executives and board members at 75
regional public companies, private cor-
porations, hospitals, colleges and social
service nonprofits, what Welker found
was quite significant: Central
Massachusetts may seem more inclusive
to women in business leadership – with
33 percent of leadership roles filled by
female executives and board members –
but those numbers were skewed by a
handful of nonprofits, and the region
trails both Massachusetts and the nation,
particularly among for-profit companies.
When Welker and I first sat down to
discuss how his research should be writ-
ten up and produced for the magazine, it
was clear the storytelling would be sig-
nificant; he had at least six stories to tell
stemming from his research, and half of
them would be much longer than the
typical 1,000-word WBJ magazine fea-
ture. This left us with three options: 1)
either downplay his findings and try to
cram them all into two regular-sized sto-
ries, 2) take an entire WBJ edition and
fill it full of The Boardroom Gap stories,
with no room for any other content or
features, or 3) split the stories into parts
and run them over multiple issues. We
decided the best way forward was for
The Boardroom Gap to run over the Feb.
5, Feb. 19 and March 5 magazines.
While this production method gives
us room to thoughtfully lay out all his
stories and present them in digestible
chunks for readers, the downside is – as
a biweekly publication – readers have to
wait a full month to get the complete
picture of the issues behind the lack of
gender diversity in Central
Massachusetts business leadership. Now
you're in the middle of this series, part 2
of 3, which can seem like you are getting
neither beginning nor end.
However, Welker has been very careful
to keep each part of the series moving
forward, so readers don't feel like they
Part 2 of 3
Worcester Business Journal (ISSN#1063-6595) is
published bi-weekly, 24x per year, including 4 special
issues in May, September, October, and December by
New England Business Media. 172 Shrewsbury St.,
Worcester, MA 01604. Periodicals postage paid at
Worcester, MA. Copyright 2018. All rights reserved.
Postmaster: Please send address changes to:
Worcester Business Journal, PO Box 330, Congers, NY
10920-9894.
Subscriptions: Annual subscriptions are available for
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at 845-267-3008. Fax: 845.267.3478
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Worcester Business Journal accepts no responsibility for
unsolicited manuscripts or materials and in general does
not return them to the sender.
Worcester Business Journal
172 Shrewsbury Street, Worcester, MA 01604
508-755-8004 tel.
• 508-755-8860 fax
www.wbjournal.com
A division of:
NEWS & ANALYSIS
DEPARTMENTS
4 Central Mass. In Brief
5 Flash Poll
12 Focus on Marketing & Social Media
16 The List: Ad & marketing
communications firms
18 Know How
19 On the Move
20 Photo Finish
21 Opinion
26 Shop Talk: Jessica Walsh, Worcester Wares
14 Social engagement
Developing a clear strategy, including costs
is key to business success on social media.
18 10 Things I know about …
Cybersecurity trends
Advice columnist Michelle Drolet says
ransomware is rising and the skills needed
to combat it and other attacks are in short
supply.
I N T H I S I S S U E
Worcester Business Journal
WBJ
are being hit over the head with the same
information in each edition, and each
story works as a standalone piece. This is
an important topic, and we didn't want to
do it a disservice by underselling its
presentation.
- Brad Kane, editor
W
CORRECTION: The Feb. 5 story entitled "$1.3M vs. $573K" about
the pay gap between Central Mass. male and female executives
incorrectly said the board of directors at Marlborough medical
device manufacturer Hologic is predominately male. The board is
four men and four women, which makes it the highest-paying,
female-inclusive board in Central Massachusetts with $238,583 in
annual compensation for board members.
A Nov. 13 article entitled "UMass Memorial president wanted to
retire at the right time" incorrectly listed Chief Operating Officer Jeff
Smith's title as CEO of UMass Memorial Medical Center.
