Mainebiz

W W W. M A I N E B I Z . B I Z 9 N OV E M B E R 2 7 , 2 0 1 7 million bond approved in 2016 for its shipyard in Pascagoula, Miss., the newspaper reported. N O T E W O R T H Y S O U T H E R N Benchmark Residential & Investment Real Estate opened an offi ce at 5 Portland St. in Yarmouth. U.S. Sens. Susan Collins and Angus King announced the U.S. Department of Health and Human Services' Administration for Children and Families awarded the York County Community Action Corp. in Sanford $1.3 million for its Head Start and Early Head Start projects. Above the Line Accounting LLC opened at 449 Forest Ave., Suite 16, in Portland. Embassy Suites by Hilton Portland recently opened Waypoint, an in-house restaurant. Ramblers Way, a Kennebunk-based apparel maker, opened a store at 75 Market St. in Portland. MEMIC, a workers' compensation spe- cialist in Portland, announced a $21 million dividend back to more than 18,000 Maine employers. Patriot Insurance Co. opened its new $13 million headquarters at 701 U.S. Route 1 in Yarmouth. Acadia Insurance in Westbrook committed $15,000 to the schol- arship program at Southern Maine Community College in South Portland as part of a three-year partnership with the Foundation for Maine's Community Colleges. Each year, fi ve business admin- istration students entering their second year will receive a $1,000 scholarship, with preference given to those interested in the insur- ance industry. P&C Insurance in Biddeford recently unveiled an updated website. Town & Country Federal Credit Union in Scarborough awarded $25,000 to eight nonprofi ts who operate in Cumberland and York counties. Recipients received up to $5,000. Q: I am stuck for marketing content ideas. Where do you fi nd inspiration for yours? ACE advises: The best place to fi nd inspiration is in the frequently asked ques- tions by our past and current customers. Here are some of my favorite online sources: ¡ Google search: You can search commonly asked questions in your industry or search your industry type and content ideas. You'll get a ton of information. You will also get other commonly asked questions and terms that people are searching for. ¡ Facebook closed groups: There is a search bar in every group. You can type in a keyword, and all the posts related to that keyword will come up. Go in, m ine the comments, sift through them to see what people are saying throughout the thread. Other questions will be asked. See how you can add value while you are there and look for inspiration for content ideas based on real-life needs. ¡ Quora.com: a social media Q&A platform. People ask questions on a wide variety of topics. Be sure to respond with tactical answers because Quora. com users are serious about their Q&A platform. ¡ AnswerThePublic.com: Type in a keyword or question and receive content ideas instantly. You will also get insights on the thoughts and motivations of the people behind the search query. A S K AC E A n s w e r e d b y C h r i s t o p h e r P a g l i , A b o v e a n d B e y o n d M a r k e t i n g S t r a t e g i e s The Association for Consulting Expertise (ACE) is a non-profit association of independent consultants who value "Success through Collaboration." The public is welcome to attend its regular meetings to share best practices and engage with industry experts. For more information go to www.consultexpertise.com. Christopher Pagli, owner and strategic marketing coach at Above and Beyond Marketing Strategies can be reached at AandBMS@gmail.com Maine lawyers working for Maine businesses. Por tland / Kennebunk • 207-775-7271 • 1-800-756-1166 • jbgh.com At Jensen Baird, our commitment is to you. Launching a new business in Maine calls for innovative legal strategies. At Jensen Baird we help emerging small businesses achieve their goals cost effectively. Let us help you find the right strategies for your business.

• Cover