Hartford Business Journal

www.HartfordBusiness.com • September 18, 2017 • Hartford Business Journal 9 FOCUS Hearst's Connecticut publications Daily newspapers: Connecticut Post The Norwalk Hour Stamford Advocate Greenwich Time The News-Times *The New Haven Register *The Middletown Press *The Register Citizen Magazines *Connecticut Magazine (monthly) *The Connecticut Bride (twice a year) Weekly newspapers: Fairfield Citizen Westport News Darien News New Canaan News The Greater New Milford Spectrum *Post-Chronicle *Milford-Orange Bulletin *ShoreLine Times *Fairfield & Westport Minuteman *West Hartford News *The Foothills Trader *The Litchfield County Times * The Dolphin (distributed on the Submarine Base in Groton) *Newly purchased PDS has been meeting the needs of the construction industry since 1965. Our dedicated team of design and construction professionals welcomes the challenge of serving its past and future customers on their most demanding projects. Foodshare | Bloomfield, Connecticut PDS was selected as Construction Manager to build a multi-story addition to the existing Foodshare building. This occupied project entailed an extensive freezer cooler system for all refrigerated food items. The project also included new offices, several overhead doors, drywall, ceilings, doors & hardware, steel, concrete, painting, and flooring. PDS completed this project on time and within budget. Project Size: 23,000 SF 107 Old Windsor Road, Bloomfield, CT 06002 (860) 242-8586 | Fax (860) 242-8587 www.pdsec.com DESIGN BUILDERS • GENERAL CONTRACTORS • CONSTRUCTION MANAGERS SPOTLIGHT ON: Industrial PDS ENGINEERING & CONSTRUCTION, INC. THINK • PLAN • BUILD MECH JOB INFORMATION PROJ. NO.: 9012365 / 604100041 JOB NAME: WM Mkt Chin Dugan Forbes LocAd SPECIFICATIONS TRIM SIZE: 4.875" × 6.875" FINISHED SIZE: 4.875" × 6.875" BLEED: 0.125" NOTES Valerie B. Dugan, CFP® Senior Vice President Financial Advisor 185 Asylum Street, 21st Floor Hartford, CT 06103 860-275-0779 valerie.b.dugan@morganstanley.com www.morganstanleyfa.com/ valerie_dugan NMLS #178986 Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the US. Source: Forbes.com (February 2017). The ranking of America's Top Women Wealth Advisors, developed by Forbes' partner SHOOK Research, is based on a ranking algorithm that includes telephone and in-person interviews, client retention, industry experience, review of compliance records, firm nominations; and quantitative criteria, including: assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. Rankings are based on the opinions of SHOOK Research, LLC which does not receive compensation from the advisors or their firms in exchange for placement on a ranking. The rating may not be representative of any one client's experience and is not indicative of the Financial Advisor's future performance. Neither Morgan Stanley Smith Barney LLC nor its Financial Advisors or Private Wealth Advisors pays a fee to Forbes or SHOOK Research in exchange for the ranking. For the full list and more visit: www.forbes.com © 2017 Morgan Stanley Smith Barney LLC. Member SIPC. CRC 1698179 02/17 BAR058 CS 9012365 09/17 Being named as one of America's Top 200 Women Wealth Advisors by Forbes magazine is a testament to your experience, professionalism and dedication to your clients. Thank you for the exceptional service you provide each day and for carrying forward the culture of excellence at our firm. Morgan Stanley is proud to congratulate Valerie B. Dugan Named one of Forbes' Top 200 Women Wealth Advisors UConn's role as both a sports franchise and academic institution will get play on Hearst websites and in print, Aldam added. When it comes to staffing, aside from any employees let go by the previous own- ers, there have been no layoffs, Aldam said. At the New Haven Register, Hearst has added 12 positions in sales, will add 10 in the newsroom, and has already restored four news positions, he said. To enhance news content, the new owner is committed to "restoring more journalists' jobs, upgrading the quality of journalists we hire and retain and sharing some duplicate coverage [but] sourcing [stories] once." Another strategy Hearst has employed to operate more efficiently is investing in new consumer marketing systems. And a goal for the end of this year is to upgrade all management teams. Ultimately, said Quinnipiac's Hanley, the size of the acquisition will work to Hearst's — and readers' — advantage in Connecticut. Having such a large footprint and scale will allow the company to put a continuous flow of fresh content across all of its web- sites, keeping readers well informed, he said. "The downside [is] there will be less competition," Hanley said. "Without that competition you may lose a little edge, but I have confidence in the ability of the report- ers to be supported by Hearst in terms of digital tools and material essential to contemporary news gathering." Q. There are a lot of other advertising/ marketing trends going on right now. One is native advertising. Can you explain the concept? What are you seeing in terms of client interest in it? A. As the world of online marketing continues to evolve, native advertising has experienced significant growth over the past few years. But this concept is not new — it has been around for decades. With the rise of the internet and online marketing, however, it has a new feel and can be more efficient in terms of delivery. To explain it more simply, native adver- tising is paid content that is delivered as an unobtrusive ad placement — and in many cases, it resembles editorial content. In a world where banner ads are a commodity, for many brands, this is what is most appealing — its ability to blend into its surroundings on platforms or websites where users are already con- suming content. Native advertising can be more effective because the audience does not perceive it as advertising. Many of our clients both national and local are engaged with some form of native advertising and we expect that interest and engagement to continue. Q. Virtual reality is also starting to become more mainstream these days. How are organizations incorporating VR into their marketing strategies? Do you expect it to increase in popularity? A. One of the reasons I love advertising and marketing is discovering new ways to engage with our target audiences. New technologies and trends — like virtual reality — make what we do so exciting. VR provides brands and organizations the ability to put a consumer at the center of an experience. This can truly open a whole new world for marketers. While many larger brands are incorporating VR into their marketing strategies, it is still a new frontier for many organizations. VR isn't really about ads, it's about helping brands create great content. And for us, that's what is most exciting.

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