Issue link: https://nebusinessmedia.uberflip.com/i/869069
partners for our unique product," said Ann Cahoon, designer and sales director. The company's personal and targeted approach lends itself to finding (and keeping) the right retailers. Chris Ploof Designs is active in research and edu- cation at events like the Santa Fe Symposium on Jewelry Manufacturing. "You can't sell what folks don't recognize or understand, and we work hard to increase aware- ness and technical understanding through our research projects and papers," Cahoon said. The company maintains a presence on social media platforms, especially Instagram (chris_ploof_ designs). The stores carrying Ploof 's work range from small independent galleries, to multigenera- tional local jewelry stores, to larger multi-location independents. When asked if the jewelry manufacturer plans to expand beyond rings, Ploof said he is always hun- gry for a challenge. "If my customer wants a Damascus bathtub, we will make it for them," he said. Chris Ploof, designer and maker Age: 46 Residence: Worcester Education: Largely self taught Annual salary (based on industry estimates): $73,000 Jewelry, with a side of skydiving: In his former life, Ploof spent a great deal of time jumping out of airplanes. Ann Cahoon, designer and director of sales Age: 42 Residence: Worcester Education: Double honors bachelor of fine arts in metalsmithing and jewelry and ceramics from the Maine College of Art; certificate in jewelry making and repair from North Bennet Street School Annual salary (based on industry estimates): $63,000 Craft life: Ann is an avid knitter. Kaleb Kielisch, bench jeweler and setter Age: 26 Residence: Framingham Education: Certified bench jeweler, New Approach School for Jewelers Annual salary (based on industry estimates): $53,000 Scratch cook: Kaleb likes to mountain bike and experiment with new curry recipes from scratch. Krysta Kowal, office manager Age: 29 Residence: Worcester Education: Bachelor of art, Mass. College of Liberal Arts Annual salary (based on industry estimates): $43,000 Mixologist: In addition to her role at Chris Ploof designs, Krysta Kowal is an award-winning bartender; she continues to work in the service industry on the weekends. S Each Ploof ring can be customized in the final production process with items such as engaving and stone-setting. 2 0 1 7 • S T U F F 17