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V O L . X X I I I N O. X V I I I A U G U S T 7 , 2 0 1 7 10 B U S I N E S S M A I N E B U S I N E S S M A I N E B U S I N E S S N E W S F RO M A RO U N D T H E S TAT E contract period. When completed and in full operation in June 2018, the solar farm will have 41,000 solar panels. N O T E W O R T H Y C E N T R A L & W E S T E R N Geiger, a promotional products distribu- tor in Lewiston, hired ReVision Energy in Portland to install a ground-mounted so- lar array made up of over 650 solar pan- els to offset its electric consumption. Member FDIC nbtbank.com/business Whether you're looking to grow your business, protect your finances or find more convenient Commercial Banking solutions, NBT Bank is here to help. See for yourself why businesses in Portland are working with us to reach their goals. Kimberly Twitchell Regional President 207.808.4487 ktwitchell@nbtbank.com Daryl Wentworth Regional Commercial Banking Manager 207.808.4490 dwentworth@nbtbank.com Local business calls for local banking. 2 0 7. 9 4 7. 4 5 0 1 r u d m a n w i n c h e l l c o m Rudman Winchell: A history of excellence, 100 years in the making. Abraham Rudman begins practicing law in Bangor. American "doughboys" are fighting in the Great War. Abraham Rudman appointed to the Maine Supreme Court. Martin Luther King Jr. marches from Selma to Montgomery. Rudman Winchell celebrates 100 years of service to the people, businesses and communities of Maine. Edith Richardson joins firm as one of the region's first female attorneys. U.S. boycotts Moscow Olympics. Gerald Rudman joins the law offices of Abraham Rudman. Hemingway publishes "The Old Man and the Sea." Paul Rudman follows his father Paul Rudman follows his father into the Maine Supreme Court. into the Maine Supreme Court. The Euro currency is established. The Euro currency is established. The firm becomes a founding partner of the Cross Insurance Center. Red Sox win third World Series title in ten seasons. 1965 1991 1971 1980 1952 1917 2017 The firm moves into the historic Graham Building. "All in the Family" premieres on CBS. 2013 Q: There are so many different social media platforms out there. How do I know which to choose? ACE advises: First, you need to know who your target audience is. For example, is your target young, primarily male or female, etc.? Even if you sell business to business, there are still patterns to the buyers. Defi ne your customer and concentrate on the platform(s) they are using. If your products appeal to a younger audience with visuals, try SnapChat. If you have products or services that are or can be made to appear visual, try Instagram. Video is a great tool so don't forget YouTube. It's the second largest search engine after Google and the videos can be embedded on your website and into other social media platforms. Facebook is still the most popular social media, especially if you sell directly to consumers. If you sell business-to-business, LinkedIn is your place. If you are the master of suc- cinctness with your product line, Twitter may be useful. If you are not that familiar with the platform, create an account, don't post anything but follow others. Just lurk there for a while until you get a good understanding of how the platform works, its social etiquette and what can be done with it. Conquer one social media platform at a time and track your results. Don't use paid ads on the site until you understand what will appeal to your audience. A S K AC E A n s w e r e d b y J u d i J o n e s , I n f o H a r b o r L L C The Association for Consulting Expertise (ACE) is a non-profit association of independent consultants who value "Success through Collaboration." The public is welcome to attend its regular meetings to share best practices and engage with industry experts. For more information go to www.consultexpertise.com. Judi Jones, principal at Info Harbor LLC, can be reached at judi@infoharbor.biz or 207-839-7795

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