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116 Worcester Business Journal | Book of Lists 2017 | wbjournal.com F O C U S C O M M U N I C A T I O N S Top advertising and PR firms Ranked by number of local full-time employees as of December 2016 Services offered Name Local full- time employees/ local part- time employees B2B marketing Media plan/buy Crisis communications Public relations Social media Website design SEO Sample of active clients Head of firm Year founded 1 Davis Advertising * 1331 Grafton St., Worcester 01604 508-752-4615 • www.davisad.com 43 5 • • • • • • • Honey Dew Donuts, Cape Cod Community College, SpencerBANK, Wayback Burgers, Hanover Insurance, Yesway Stores Andrew Davis president 1948 2 CommCreative 75 Fountain St., Framingham 01702 877-620-6664 • commcreative.com 30 0 • • • • • • • Tyco SimplexGrinnell, RSA Conference, Massage Envy, Verscend, Wavelink, Joslin Diabetes Center, Bose Robert Fields president 1994 3 Turtle Transit Inc. 6 Fox Road, Hudson 01523 978-365-9300 • turtletransit.com 22 3 • Kraft Food, State Farm, Dunkin' Donuts, Disney, Arby's, Planters, Coca-Cola, Saucony, Frito-Lay, Pepsi, Gillette, L.L.Bean James Edward Riseborough founder & owner 2001 4 PENTA Communications Inc. 208 Turnpike Road, Westborough 01581 508-616-9900 • pentamarketing.com 18 2 • • • • • • • DND Deborah Penta CEO 1989 5 Palley Advertising Inc. 100 Grove St., Worcester 01605 508-792-6655 • www.palleyad.com 16 6 • • • • • • • DND Warren Palley president 1982 6 Surabian Advertising 42 Lake Ave., Worcester 01604 508-792-0650 16 2 • • • • Park 'n Shop Supermarkets, Goretti's Supermarket, Donelan's Supermarkets, Crosby's Supermarkets, Mechanics Hall, Reliant Medical Arthur Michael Surabian president 1972 7 Idea Agency 420 Main St., Sturbridge 01566 508-347-7793 • www.ideaagency.biz 13 5 • • • • • • • Workers Credit Union, Southbridge Savings Bank, UMass Memorial, Hudson Valley Community College, EdHealth, Peppers Artful Events, Dxtera Institute Christine Tieri president & certified brand strategist 1994 8 Rainier Communications 287 Turnpike Road, Westborough 01581 508-475-0025 • www.rainierco.com 10 1 • • • • • Analog Devices, M/A-COM, Vicor, OptimalPlus, Sckipio, AMD, SOTI, SenionLab, Versasec, Nano Dimension, Orbotech, Voyager Labs, E8 Storage Stephen Schuster CEO 1993 9 Conover + Gould Strategy Group 69 Milk St., Westborough 01581 866-411-7321 • www.conovergould.com 8 5 • • • • • National Grid, Privacy Analytics, Amgen, National Life Group, Pacific Resources, Rhode Island Quality Institute, HMEA, Lifetime Benefit Solutions Kevin Gould executive VP Heather Conover president 1984 10 Exsel Advertising Inc. 559 Main St., Sturbridge 01566 774-241-0041 • exselad.com 8 3 • • • • • • Vibram USA, Southbridge Credit Union, Babcock Power Inc., Mylec, Flex-tek Group, Iron Bridge Resources, Nufern Rich Suitum president 1991 11 RDW Group Inc. 714-B Southbridge St., Auburn 01501 508-795-0535 • www.rdwgroup.com 8 0 • • • • • • • Reliant Medical Group, David Clark, National Grid, David Clark, New Hampshire Ball Bearing, Providence Place Mall James Malachowski chairman & managing partner 1987 12 Envision Digital Group 20 Franklin St., Suite 100, Worcester 01608 508-713-0131 • envisiondigitalgroup.com 7 9 • • • • • • American Cancer Society, Southwick's Zoo, Blackstone Valley Chamber of Commerce, Eden & Rafferty Law Office, Worcester Business Development Corp. Kham Inthirath founder & president 2013 8 Rainier Communications 287 Turnpike Road, Westborough 01581 508-475-0025 • www.rainierco.com 10 1 • • • • • Vicor, OptimalPlus, Sckipio, AMD, SOTI, SenionLab, Versasec, Nano Dimension, Orbotech, Voyager Labs, E8 Storage Stephen Schuster CEO 1993 9 Conover + Gould Strategy Group 69 Milk St., Westborough 01581 866-411-7321 • www.conovergould.com 8 5 • • • • • National Grid, Privacy Analytics, Amgen, National Life Group, Pacific Resources, Rhode Island Quality Institute, HMEA, Lifetime Benefit Solutions Kevin Gould executive VP Heather Conover president 1984 10 Exsel Advertising Inc. 559 Main St., Sturbridge 01566 774-241-0041 • exselad.com 8 3 • • • • • • Vibram USA, Southbridge Credit Union, Babcock Power Inc., Mylec, Flex-tek Group, Iron Bridge Resources, Nufern Rich Suitum president 1991 11 RDW Group Inc. 714-B Southbridge St., Auburn 01501 508-795-0535 • www.rdwgroup.com 8 0 • • • • • • • Reliant Medical Group, David Clark, National Grid, David Clark, New Hampshire Ball Bearing, Providence Place Mall James Malachowski chairman & managing partner 1987 12 Envision Digital Group 20 Franklin St., Suite 100, Worcester 01608 508-713-0131 • envisiondigitalgroup.com 7 9 • • • • • • American Cancer Society, Southwick's Zoo, Blackstone Valley Chamber of Commerce, Eden & Rafferty Law Office, Worcester Business Development Corp. Kham Inthirath founder & president 2013 13 Dever Frankian Inc. 232 Main St., Milford 01757 508-634-9083 • deverfrankian.com 7 2 • • • • • DND Patricia Frankian principal 1994 13 Pagano Media 11 Millbrook St., Worcester 01606 508-595-9200 • www.paganomedia.com 7 2 • • • • • Adcole Corp., Bardic Systems, UniBank, RH White Construction, New Balance, Imperial Distributors, Rockland Bank & Trust, UMass Memorial Health Care Joe Pagano president 1981 15 EXPOSE YOURSELF Pulbic Relations 4 Prospect St., Shrewsbury 01545 617-957-3868 • exposeyourselfpr.com 6 0 • • • • • • • Rodenhiser Plumbing, Heating, A/C, and Electric, Insurance Marketing Agencies, Cornerstone Real Estate Boston Heather Logrippo owner & president DND 16 Allen Creative Group Inc. 22 West St., Suite 1, Millbury 01527 508-865-1265 • www.allencreativegroup.com 5 3 • • • • • Hans Kissle, Boston Scientific, Adventist Health, Venerini Academy, Saint- Gobain, Hubway Jennie T. Allen principal & creative director 2003 17 Inside Out Communications Inc. 24 Water St., Holliston 01746 508-429-8184 • www.iocomm.com 4 2 • • • • • • • Milton CAT, Lenze, Del Terruño Beef Alicia Frick Laguarda president 1987 18 Bergeron Creative Studios 343 Providence Road, #1 , South Grafton 01560 617-834-4840 • www.bergeroncreative.com 3 1 • • • • • DND Al Bergeron president & chief creative officer 1991 19 Kowal Communications Inc. 28 Hemlock Drive, Northborough 01532 508-393-7023 •www.kowal.com 2 5 • • • • • • • Pluris Valuation Advisors, McGrath Insurance, Hospitality Mutual, Clark University, Canby Financial Advisors, Keating Investments, DiCicco Gulman David Kowal president 1990 19 MR Associates Inc. 162 Great Road, Acton 01720 978-263-0578 •www.mrassoc.net 2 5 • • • • • • DND Michael Renaccio president 1975 21 Precision Arts Advertising Inc. 57 Fitchburg Road, Ashburnham 01430 978-855-7648 •precisionarts.com 2 1 • • • • • DND Terri Adams principal 1985 22 Choice Words/Chisolm & Co. 66 Eagle Road, Worcester 01605 508-856-7207 •choicewordsonline.com 1 1 • • • • • • Primetals Technologies, Nicolai Law Group, Worcester Youth Center, WPI Allison Chisolm principal 1996 22 DM Design/Marketing 222 Forest Ave., West Brookfield 01585 508-637-5815 • www.dmdesignmarketing.com 1 1 • DND DND DND • • • DND David Maloney owner 2012 Source: Each firm via survey. Note: B2B = business-to-business, DND = did not disclose. * On July 14, 2016, merged with Providence-based Community Bank Marketing Solutions; firm continues to operate out of Worcester under the same name. - Compiled by: Stephanie R. Meagher, smeagher@nebusinessmedia.com