72 Doing Business in Connecticut | 2017
SPONSORED REPORT
Connecticut Tourism:
a $14.7 Billion Industry and Growing
O
ne of the key
factors that makes
Connecticut such a
great place to work is that it's also
such a fun place to play.
More and more visitors are expe-
riencing just how rewarding travel in
Connecticut can be — thanks to the vi-
tality of its many tourism-related busi-
nesses. No other state in New England
offers such a complementary blend of
historic and contemporary attractions,
natural and cultural activities, and
relaxing and active adventures — all in
such close proximity to each other.
To showcase this dynamic blend of
offerings, the state promotes tourism
destinations with an integrated mar-
keting campaign that includes a variety
of different marketing tactics, includ-
ing public relations, social media and
a heavy emphasis on highly targeted
digital marketing.
The hub for all aspects of the cam-
paign is CTvisit.com, the completely
redesigned tourism website launched
in April, 2016. The site is highly vi-
sual, content rich and entirely mobile
responsive.
With the help of this marketing,
not only are more visitors and residents
becoming aware of what Connecticut
has to offer, but they're also taking
action. A 2016 H2R post-advertising
survey found that approximately one
out of every four who said they saw
the state's advertising reported visiting
Connecticut as a result.
"Tourism continues to have a
significant impact on Connecticut's
economy," said Governor Dannel Mal-
loy, "driving increased visitor spending,
continued job growth and substantial
tax revenues."
In each of these areas, the impact
has been unmistakable, according to
the 2016 Tourism Economic Impact
study.
The state's tourism website — CTvisit.com — now features more than 4,000 attractions, accommodations and restaurants across the state,
plus hundreds of events, deals and travel stories.
