4 Hartford Business Journal • May 1, 2017 www.HartfordBusiness.com
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Dan Hincks
Hartford. It's a place he sees as "full of arts
and full of character."
In the Capital City, he converted three
years ago an empty shell located in the
Front Street Entertainment District into a
two-story, 18,000-square-foot facility, with
a 500-seat music hall, 100-seat bistro, plus
additional patio and mezzanine seating. "We
feel like we're playing a very important part
of the revitalization of Hartford," said Hincks.
"We're one good reason to bring thousands of
people into town each week. We're kind of a
critical component of Front Street.''
Located near the I-84 and I-91 intersec-
tions, Infinity Hartford is across the street
from the Connecticut Convention Center
and near UConn's new downtown campus.
For the past several years, both Infinity busi-
nesses have been named Best Music Hall by a
local magazine and online publication.
Hincks is quick to point out that Infin-
ity is not just about concerts and eclectic
artists — including Tower of Power, Maceo
Parker, Average White Band, Graham Nash
and Javier Colon. Revenue is generated from
the restaurant, an emerging specialty events
business that offers corporations and non-
profits concert hall space for their outings,
and corporate sponsors, who want to attach
their names to signature events.
Though Harvard contributed to his busi-
ness acumen, Hincks' management philoso-
phy is layman-simple.
"You really need to provide a high-quality
product that people want — and stay true to
that,'' he said. "Don't let anything reduce the
expectations of yourself. You want to sur-
prise people with the quality of your opera-
tion, make people have a really great time and
[exceed] their expectations."
The level of quality, he says, applies not
only to the artists, but the sound managers,
stage hands, restaurant workers and ticket
takers. "We're in the hospitality business,"
Hincks said. "We need all the people that
work here to love their job. If they are happy
and love their job, it will come through to
the customers.''
When it comes to attracting artists, Hincks'
strategy is also not very complicated. Besides
fair compensation, he says, musicians are
looking for three things: "Great sound (acous-
tics). Great audiences. Great food."
Of course, the same could be said for the
customer. n
Stan Simpson is the principal of Stan Simp-
son Enterprises LLC, a strategic communi-
cations consulting firm. He is also host of
"The Stan Simpson Show," on Fox 61.
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2017
Presented By: Event Partners:
Official Promotional
Products Provider
EVENT & TRAVEL PARTNERS
Education Leadership Sponsor:
June 8, 201711:00am-12:30pm
Connecticut Convention Center
100 Columbus Boulevard, Hartford
2017 CFO OF THE YEAR FINALISTS
• Donald Allen, Jr., Stanley Black & Decker
• Michael Angerthal, Virtus Investment Partners
• John Conant, American Eagle Financial Credit Union
• Charles Daniels, Wepco Plastics, Inc.
• Amy Dunnells, Visual Perceptions
• Paul Falvey, PhysicianOne Urgent Care
• Shawn Guertin, Aetna
• Damian Gugliotti, International Institute of Cosmetology
• Jeffrey Hughes, InterCommunity, Inc.
• Joseph Milke, Klingberg Family Centers
• Eric Newell, United Bank of Glastonbury, CT
• Michael Shea, Connecticut Airport Authority
• Jason Talbot, Industrial Airflow Dynamics, Inc.
Event Sponsors:
Single Ticket Rate: $85 • Table of 10: $850