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V O L . X X I I I N O. V I I I A P R I L 1 7 , 2 0 1 7 22 B A N K I N G / F I N A N C E F O C U S at 29 Baxter Boulevard in Portland, with completion expected later this spring. e branch will have both traditional teller counter and drive-through window service, as well as evolving digital-age components such as a 24-hour ATM and self-service kiosk. Because customers increasingly use online banking but still prize personalized interaction for services like loans, there will be a sit-down area for tellers and custom- ers to conduct business. In 16 years at Affi nity Plus Federal Credit Union in Minnesota, Hayes played a critical role in Affi nity's growth from $335 million to $3.6 billion in assets and 55,000 to nearly 200,000 members. Much of Affi nity Plus's growth was due to branch expansion, says Hayes. "Branches are important to communities," she says. "A lot of people do their banking electronically now. But people want to see you have a presence in their community." Bricks-and-mortar still matters In this digital age, bricks-and-mortar branches nevertheless continue to proliferate and evolve right along with banking technology. P H O T O / T I M G R E E N WAY Not only do you get the convenience of valet parking at the airport for $12 a day, but we'll take care of your car needs, too. WWW.PARKNJETPORTLAND.COM 747-5650 Drive 100 yards past baggage claim. Look for our green sign. Open 4:00AM to 1AM or until all flights have arrived. per day $12 PARK PERKS OIL CHANGE • CAR WASH • DETAILING WITH WWW.SENECAINSTITUTE.COM (866) 597-5111 INFO@SENECAINSTITUTE.COM To learn more about the benefits of outsourcing your HR needs, contact us today! Outsource HR with Confidence Outsourcing one-time projects or daily HR functions allows your key personnel to focus on strategic initiatives that help increase productivity and profitability. Save money Focus on strategy Improve compliance Reduce risk Outsourcing is a smart move that can help you and your company: F O C U S Twenty-five years ago, there Twenty-five years ago, there Twenty-five years ago, there Twenty-five years ago, there Twenty-five years ago, there Twenty-five years ago, there Twenty-five years ago, there Twenty-five years ago, there Twenty-five years ago, there Twenty-five years ago, there Twenty-five years ago, there Twenty-five years ago, there Twenty-five years ago, there Twenty-five years ago, there was telephone banking. As the was telephone banking. As the was telephone banking. As the was telephone banking. As the was telephone banking. As the was telephone banking. As the was telephone banking. As the was telephone banking. As the was telephone banking. As the was telephone banking. As the was telephone banking. As the was telephone banking. As the was telephone banking. As the web came in, we offered online banking. As mobile became standard, we rolled out mobile. … I'm not sure anyone has the corner on where this is headed, other than everyone's scrambling to ensure they have many available channels. — Christopher Pinkham President of the Maine Bankers Association Christopher Pinkham, president of the Maine Bankers Association, in Portland. B y L a u r i e S c h r e i b e r In digital age, financial institutions still value bricks and mortar B r a n c h i n g o u t W hen Elizabeth Hayes arrived in Maine in late 2014 to head up Westbrook-headquartered Infi nity Federal Credit Union, she brought a wealth of experience from a St. Paul, Minn., credit union, where she played a critical role in its growth. Now she's leading the way to similar growth for Infi nity FCU. "In the last two years, our assets have grown 22%, to $330 million, and we're serving over 2,000 more members," she says. With her management team and board of direc- tors, Hayes identifi es branch expansion as a key part of the credit union's growth strategy. Now, after further identifying prime growth markets, Infi nity is investing $2 million to build a full-service branch

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