wbjournal.com | April 3, 2017 | Worcester Business Journal 3
Editor, Brad Kane,
bkane@wbjournal.com
Digital Editor, Grant Welker,
gwelker@wbjournal.com
Staff Writers
Laura Finaldi, lfinaldi@wbjournal.com
(Manufacturing, higher education)
Emily Micucci,
emicucci@wbjournal.com (Health care)
Editorial Intern, Savannah Donohue,
sdonohue@wbjournal.com
Contributors
Susan Shalhoub
Livia Gershon
Research Director,
Stephanie Meagher,
smeagher@nebusinessmedia.com
Research Assistant, Heide Martin,
hmartin@nebusinessmedia.com
Production Director, Kira Beaudoin,
kbeaudoin@wbjournal.com
Associate Art Director,
Mitchell Hayes,
mhayes@wbjournal.com
Senior Accounts Manager
Matt Majikas,
mmajikas@wbjournal.com
Custom Publishing Project Manager
Christine Juetten,
cjuetten@wbjournal.com
Senior Special Accounts Manager
Mary Lynn Bosiak,
mlbosiak@wbjournal.com
Marketing & Events Manager
Kris Prosser, kprosser@wbjournal.com
COO, Mary Rogers,
mrogers@nebusinessmedia.com
Accounting Manager, Valerie Clark,
vclark@nebusinessmedia.com
Accounting Assistant, Rae Rogers,
rrogers@nebusinessmedia.com
Collections Manager, Raki Zwiebel,
rzwiebel@nebusinessmedia.com
Human Resources, Kim Vautour,
kvautour@nebusinessmedia.com
Publisher, CEO, Peter Stanton
pstanton@nebusinessmedia.com
Associate Publisher, Mark Murray
mmurray@wbjournal.com
President, Joseph Zwiebel
jzwiebel@nebusinessmedia.com
J
udging business successful is a fairly
straightforward calculation. Take the
revenue a firm generates and subtract
its expenses to find out its profits.
Companies use various metrics to judge
success (people employed, cash on hand),
but when it boils down to it, profits are
what makes businesses sustainable.
Ultimately, successful companies are
those maximizing their revenues and
minimizing their expenses over the long
term. That long-term curve is especially
important, because a company can have a
down year in order to leverage profitabili-
ty down the road by, say, making an
expensive short-term move to buy a com-
petitor. On the flip side, a firm can sacri-
fice its longevity in order to maximize its
profits over the short term by, say,
decreasing product quality in order to cut
immediate expenses, which ends up cost-
ing it customers years down the road.
Whenever WBJ writes about nonprof-
its, I view them as businesses as well.
Whether they provide a social service, are
a nonprofit healthcare provider or are an
institution of higher learning, they need
to maximize revenues and minimize
expenses to be successful and continue
operating over the long term.
Staff Writer Emily Micucci tackles the
trend of colleges no longer requiring stan-
dardized tests like the SAT for admission.
While this is good for students who may
struggle with testing or who have been in
the workforce for a long time, it is also
good for the schools as businesses.
As traditionally aged college applicants
has dropped – due to a temporary lull in
demographics where they are fewer teen-
agers – schools are forced to find non-tra-
ditional students to pay tuition and cover
the school's expenses. By not requiring
standardized testing, schools are opening
themselves up to students with more
diverse backgrounds, including those
already in the workforce. That is a good
business move for a short-term problem.
Meanwhile, the schools need to pro-
tect product quality, i.e. to make sure
that students receiving degrees go on to
become productive members in their
fields of study. The schools seem to
understand the idea of holistic reviews to
Colleges are businesses, too
Worcester Business Journal (ISSN#1063-6595) is
published bi-weeky, 24x per year, including 5 special
issues in April, July, September, November and
December, by New Engand Business Media. 172
Shrewsbury St., Worcester, MA 01604. Periodicals
postage paid at Worcester, MA. Copyright 2015. All
rights reserved. Postmaster: Please send address
changes to: Worcester Business Journal, PO Box 330,
Congers, NY 10920-9894.
Subscriptions: Annual subscriptions are available for
$54.95. For more information, please email wbjournal@
cambeywest.com or contact our circulation department
at 845-267-3008. Fax: 845.267.3478
Advertising: For advertising information, please call Mark
Murray at 508-755-8004 ext. 227. Fax: 508-755-8860.
Worcester Business Journal accepts no responsibility for
unsolicited manuscripts or materials and in general does
not return them to the sender.
Worcester Business Journal
172 Shrewsbury Street, Worcester, MA 01604
508-755-8004 tel.
• 508-755-8860 fax
www.wbjournal.com
A division of:
NEWS & ANALYSIS
DEPARTMENTS
4 Central Mass. In Brief
5 Flash Poll
12 FOCUS on Manufacturing
20 The List: Largest local manufacturers
24 Know How
25 On the Move
27 Photo Finish
28 Business Leads
29 Opinion
30 Shop Talk: Kate Alexander, Southbridge
Credit Union
22 Immigrant growth
If it weren't for the influx of foreign-born
residents, the Central Massachusetts
population would have dropped in 2016.
29 Women entrepreneurs
can't sail solo
Guest Columnist Amy Lynn Chase said
running a local business is hard enough
for anyone, and women need to ban
together to offer support.
I N T H I S I S S U E
Worcester Business Journal
WBJ
We support local manufacturing...
with local decision making and local servicing.
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judge the potential success of applicants.
They can't just let anyone in for the sake
of raising their revenues from tuition for
the next few years. This is key to their
long-term viability.
- Brad Kane, editor
W
