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wbjournal.com | January 9. 2017 | Worcester Business Journal 25 Top advertising and PR firms Ranked by number of local full-time employees as of December 2016 Services offered Name Local full- time employees/ local part- time employees 2015 gross billings B2B marketing Media plan/buy Crisis communications Public relations Social media Website design SEO Sample of active clients Head of firm Year founded 1 Davis Advertising * 1331 Grafton St., Worcester 01604 508-752-4615 • www.davisad.com 43 5 $27 million • • • • • • • Honey Dew Donuts, Cape Cod Community College, SpencerBANK, Wayback Burgers, Hanover Insurance, Yesway Stores Andrew Davis president 1948 2 CommCreative 75 Fountain St., Framingham 01702 877-620-6664 • commcreative.com 30 0 DND • • • • • • • Tyco SimplexGrinnell, RSA Conference, Massage Envy, Verscend, Wavelink, Joslin Diabetes Center, Bose Robert Fields president 1994 3 Turtle Transit Inc. 6 Fox Road, Hudson 01523 978-365-9300 • turtletransit.com 22 3 DND • Kraft Food, State Farm, Dunkin' Donuts, Disney, Arby's, Planters, Coca-Cola, Saucony, Frito-Lay, Pepsi, Gillette, L.L.Bean James Edward Riseborough founder & owner 2001 4 PENTA Communications Inc. 208 Turnpike Road, Westborough 01581 508-616-9900 • pentamarketing.com 18 2 DND • • • • • • • DND Deborah Penta CEO 1989 5 Palley Advertising Inc. 100 Grove St., Worcester 01605 508-792-6655 • www.palleyad.com 16 6 DND • • • • • • • DND Warren Palley president 1982 5 Surabian Advertising 42 Lake Ave., Worcester 01604 508-792-0650 16 2 DND • • • • Park 'n Shop Supermarkets, Goretti's Supermarket, Donelan's Supermarkets, Crosby's Supermarkets, Mechanics Hall, Reliant Medical Arthur Michael Surabian president 1972 7 Idea Agency 420 Main St., Sturbridge 01566 508-347-7793 • www.ideaagency.biz 13 5 DND • • • • • • • Workers Credit Union, Southbridge Savings Bank, UMass Memorial, Hudson Valley Community College, EdHealth, Peppers Artful Events, Dxtera Institute Christine Tieri president & certified brand strategist 1994 8 Rainier Communications 287 Turnpike Road, Westborough 01581 508-475-0025 • www.rainierco.com 10 1 DND • • • • • Analog Devices, M/A-COM, Vicor, OptimalPlus, Sckipio, AMD, SOTI, SenionLab, Versasec, Nano Dimension, Orbotech, Voyager Labs, E8 Storage, SYNQY, Siemplify, dbx-TV, Belong, Logic Supply, PointGrab Stephen Schuster CEO 1993 9 Conover + Gould Strategy Group 69 Milk St., Westborough 01581 866-411-7321 • www.conovergould.com 8 5 DND • • • • • National Grid, Privacy Analytics, Amgen, National Life Group, Pacific Resources, Rhode Island Quality Institute, HMEA, Lifetime Benefit Solutions Kevin Gould executive VP Heather Conover president 1984 9 Exsel Advertising Inc. 559 Main St., Sturbridge 01566 774-241-0041 • exselad.com 8 3 DND • • • • • • Vibram USA, Southbridge Credit Union, Babcock Power Inc., Mylec, Flex-tek Group, Iron Bridge Resources, Nufern Rich Suitum president 1991 9 RDW Group Inc. 714-B Southbridge St., Auburn 01501 508-795-0535 • www.rdwgroup.com 8 0 $5 million • • • • • • • Reliant Medical Group, David Clark, Cornell Schools of Engineering and ILR, National Grid, David Clark, New Hampshire Ball Bearing, Brown University, Harvard University, MCLE, Providence Place Mall James Malachowski chairman & managing partner 1987 12 Dever Frankian Inc. 232 Main St., Milford 01757 508-634-9083 • deverfrankian.com 7 2 DND • • • • • DND Patricia Frankian principal 1994 12 Pagano Media 11 Millbrook St., Worcester 01606 508-595-9200 • www.paganomedia.com 7 2 DND • • • • • Adcole Corp., Bardic Systems, UniBank, RH White Construction, New Balance, Imperial Distributors, Rockland Bank & Trust, UMass Memorial Health Care Joe Pagano president 1981 Source: Each firm via survey. Note: B2B = business-to-business, DND = did not disclose. * On July 14, 2016, merged with Providence-based Community Bank Marketing Solutions; firm continues to operate out of Worcester under the same name. - Compiled by: Stephanie R. Meagher, smeagher@nebusinessmedia.com Top advertising and PR firms BRINGING HEALTHCARE TO LIFE www.reliantmedicalgroup.org 16-122 WBJ Book of Lists banner ad.indd 1 5/25/2016 4:31:40 PM Top advertising and PR firms Ranked by number of local full-time employees as of December 2016 Services offered Name Local full- time employees/ local part- time employees 2015 gross billings B2B marketing Media plan/buy Crisis communications Public relations Social media Website design SEO Sample of active clients Head of firm Year founded 1 Davis Advertising * 1331 Grafton St., Worcester 01604 508-752-4615 • www.davisad.com 43 5 $27 million • • • • • • • Honey Dew Donuts, Cape Cod Community College, SpencerBANK, Wayback Burgers, Hanover Insurance, Yesway Stores Andrew Davis president 1948 2 CommCreative 75 Fountain St., Framingham 01702 877-620-6664 • commcreative.com 30 0 DND • • • • • • • Tyco SimplexGrinnell, RSA Conference, Massage Envy, Verscend, Wavelink, Joslin Diabetes Center, Bose Robert Fields president 1994 3 Turtle Transit Inc. 6 Fox Road, Hudson 01523 978-365-9300 • turtletransit.com 22 3 DND • Kraft Food, State Farm, Dunkin' Donuts, Disney, Arby's, Planters, Coca-Cola, Saucony, Frito-Lay, Pepsi, Gillette, L.L.Bean James Edward Riseborough founder & owner 2001 4 PENTA Communications Inc. 208 Turnpike Road, Westborough 01581 508-616-9900 • pentamarketing.com 18 2 DND • • • • • • • DND Deborah Penta CEO 1989 5 Palley Advertising Inc. 100 Grove St., Worcester 01605 508-792-6655 • www.palleyad.com 16 6 DND • • • • • • • DND Warren Palley president 1982 5 Surabian Advertising 42 Lake Ave., Worcester 01604 508-792-0650 16 2 DND • • • • Park 'n Shop Supermarkets, Goretti's Supermarket, Donelan's Supermarkets, Crosby's Supermarkets, Mechanics Hall, Reliant Medical Arthur Michael Surabian president 1972 7 Idea Agency 420 Main St., Sturbridge 01566 508-347-7793 • www.ideaagency.biz 13 5 DND • • • • • • • Workers Credit Union, Southbridge Savings Bank, UMass Memorial, Hudson Valley Community College, EdHealth, Peppers Artful Events, Dxtera Institute Christine Tieri president & certified brand strategist 1994 8 Rainier Communications 287 Turnpike Road, Westborough 01581 508-475-0025 • www.rainierco.com 10 1 DND • • • • • Analog Devices, M/A-COM, Vicor, OptimalPlus, Sckipio, AMD, SOTI, SenionLab, Versasec, Nano Dimension, Orbotech, Voyager Labs, E8 Storage, SYNQY, Siemplify, dbx-TV, Belong, Logic Supply, PointGrab Stephen Schuster CEO 1993 9 Conover + Gould Strategy Group 69 Milk St., Westborough 01581 866-411-7321 • www.conovergould.com 8 5 DND • • • • • National Grid, Privacy Analytics, Amgen, National Life Group, Pacific Resources, Rhode Island Quality Institute, HMEA, Lifetime Benefit Solutions Kevin Gould executive VP Heather Conover president 1984 9 Exsel Advertising Inc. 559 Main St., Sturbridge 01566 774-241-0041 • exselad.com 8 3 DND • • • • • • Vibram USA, Southbridge Credit Union, Babcock Power Inc., Mylec, Flex-tek Group, Iron Bridge Resources, Nufern Rich Suitum president 1991 9 RDW Group Inc. 714-B Southbridge St., Auburn 01501 508-795-0535 • www.rdwgroup.com 8 0 $5 million • • • • • • • Reliant Medical Group, David Clark, Cornell Schools of Engineering and ILR, National Grid, David Clark, New Hampshire Ball Bearing, Brown University, Harvard University, MCLE, Providence Place Mall James Malachowski chairman & managing partner 1987 12 Dever Frankian Inc. 232 Main St., Milford 01757 508-634-9083 • deverfrankian.com 7 2 DND • • • • • DND Patricia Frankian principal 1994 12 Pagano Media 11 Millbrook St., Worcester 01606 508-595-9200 • www.paganomedia.com 7 2 DND • • • • • Adcole Corp., Bardic Systems, UniBank, RH White Construction, New Balance, Imperial Distributors, Rockland Bank & Trust, UMass Memorial Health Care Joe Pagano president 1981 Source: Each firm via survey. Note: B2B = business-to-business, DND = did not disclose. * On July 14, 2016, merged with Providence-based Community Bank Marketing Solutions; firm continues to operate out of Worcester under the same name. - Compiled by: Stephanie R. Meagher, smeagher@nebusinessmedia.com