Hartford Business Journal

www.HartfordBusiness.com October 31, 2016 • Hartford Business Journal 11 860.871.1111 Toll Free: 800.741.6367 nemsi.com License #'s: E1-104939 • S1-302974 • P1-203519 • F1-10498 • SM1-192 • MC-1134 MECHANICAL • ELECTRICAL • PLUMBING • SHEET METAL • BUILDING AUTOMATION • FACILITIES SERVICES FACILITY SOLUTIONS…ONE SOURCE The company that builds and installs the critical systems in virtually every type of facility is the same company you can rely on to maintain them. For 50 years, our clients have trusted us to deliver end-to-end facilities solutions, so they can focus on their core business. We design, install, maintain, and protect systems in: Industrial Facilities Manufacturing Facilities Commercial Facilities Higher Education Facilities Healthcare Facilities Pharmaceutical Facilities 196 6-2016 196 6-2016 EXPERTS CORNER Six guidelines for business holiday gifts By Jillian Simms H oliday gifts can be a simple way to strengthen relationships with key part- ners and business contacts. They can also be just one more distraction at the busiest time of year. Here are six questions to help you be certain that the gifts you send this year will be remembered and foster positive feelings. 1. Can the gift be shared? Edible gifts can be a great way to include the entire staff, and it's likely most people will be able to partake. Make sure to include a card that can be displayed along with the goodies. A floral arrangement can be lovely as well — just be careful to send it early enough to be enjoyed before the office empties out for the holidays. 2. To whom should we send gifts? A great rule for this is "suppliers are buy- ers." If your company supplies another com- pany with a product or service, the holidays are an opportunity to show appreciation for their business. Of course, if you have a ven- dor, board member, partner or other profes- sional contact who is special to you, a holiday gift is likely to be a delightful surprise. 3. How much branding is appropriate? An overly branded gift can feel promotional rather than genuine. Subtlety is key, and some gift companies offer customized cards that are an unobtrusive way to include a logo. It's actually OK not to include any branding at all — just sign- ing a card from your organization is sufficient. As long as folks can easily tell where the gift came from without being told, you're in the clear. 4. Where are the best gifts to be found? Many nationally known gift companies pro- vide lovely products. However, just a little bit of research can make your gift stand out among the popcorn tins and fruit baskets. A unique gift from a lesser-known vendor often feels more personal. Plus, the sense of discovery that comes with receiving a gift from a previ- ously undiscovered brand or product can make your gift extra memorable. Sending gifts with Connecticut ties to companies elsewhere in the country is a great way to give them a taste of the charm of New England in the winter. 5. When should the gift arrive? Arranging your gifts ahead of time can result in better deals and reduced shipping costs. Planning ahead also leaves time to collaborate with a gift vendor on something customized or a special order, which many companies — par- ticularly smaller ones — will be happy to do. By scheduling delivery of your gift in late November or early December, you can be sure it will not get lost in the shuffle. The holiday spirit will be fresh, and the staff won't yet be overwhelmed with end-of-year deadlines. Final- ly, don't feel that your company's gift giving must coincide with winter holidays. Acknowledging a large order, kind referral, business anniversary, or other milestone can be an effective way to strengthen relationships through gifts. 6. Is giving to charity on behalf of partner organizations a good way to go? What could be more noble than making a charitable gift in your client's name? Though per- haps the purest of heart, this kind of gift presents several possible pitfalls. It's great to support a nonprofit or eco-friendly business with your gift, but be mindful of charities that could have the potential to be divisive when making monetary contributions as gifts. If you do have a clear idea of an organization or cause that is important to your partners, consider if the whole staff will have the chance to share in the experience of your gift. For example, do they have an active company message board or break room where they can post updates about the rainforest area you've supported on their behalf? Ensuring that more than one person at the partner organization knows about and is excited by your gift is key. The holiday season offers a wonderful oppor- tunity to reach out to your clients and remain top of mind. A simple, thoughtful gift will show your partners you value them and their business. n Jillian Simms is the founder of Gráinne Baking Co., a producer of handmade treats and granola. Jillian Simms to the state's economy, roughly 14 percent of Connecticut's GDP. For his part, working in concert with the National Retail Federation, Phelan hopes that the Department of Labor — which received more than 293,000 comments from impacted employers across a vari- ety of sectors during the 60-day comment period when the rule was proposed — will delay the effective date of the rule until after the new year and phase it in slowly. Many Connecticut brick-and-mortar retailers, he thinks, have enough to worry about already in December trying to com- bat internet sales. n OT Rule Changes Retail Sector's CT Impact 472,518 CT jobs supported by retail 41,900 Retail establishments in CT $34.2B Retail's total GDP impact in CT S O U R C E : N A T I O N A L R E T A I L F E D E R A T I O N 2 0 1 4 R E P O R T

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