Worcester Business Journal

October 10, 2016

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wbjournal.com | October 10, 2016 | Worcester Business Journal 3 Editor, Brad Kane, bkane@wbjournal.com Digital Editor, Sam Bonacci, sbonacci@wbjournal.com (Real estate, construction, retail) Staff Writer Laura Finaldi, lfinaldi@wbjournal.com (Manufacturing, energy, technology, higher education, finance, nonprofits) Contributors Susan Shalhoub Livia Gershon Research Director, Stephanie Meagher, smeagher@nebusinessmedia.com Research Assistant, Heide Martin, hmartin@wbjournal.com Production Director, Kira Beaudoin, kbeaudoin@wbjournal.com Associate Art Director, Mitchell Hayes, mhayes@wbjournal.com Senior Accounts Manager Matt Majikas, mmajikas@wbjournal.com Custom Publishing Project Manager Christine Juetten, cjuetten@wbjournal.com Marketing & Events Manager Kris Prosser, kprosser@wbjournal.com Events and Sales Assistant Clare Hyland, chyland@wbjournal.com COO, Mary Rogers, mrogers@nebusinessmedia.com Accounting Assistant, Valerie Clark, vclark@nebusinessmedia.com Collections Manager, Raki Zwiebel, rzwiebel@nebusinessmedia.com Human Resources, Kim Vautour, kvautour@nebusinessmedia.com Publisher, CEO, Peter Stanton pstanton@nebusinessmedia.com Associate Publisher, Mark Murray mmurray@wbjournal.com President, Joseph Zwiebel jzwiebel@nebusinessmedia.com E arly in my journalism career, I covered local politics in Southwest Florida. The area was very much the opposite of New England with its long-standing traditions and history, where the Florida cities themselves were less than five years old and the people who held elected office there typically had never run a campaign previously. In fact, you got a lot of local candidates whose only thought consider- ation seemed to be, "Hey, wouldn't it be cool if I was elected mayor?" Now, even in midsize Florida cities, running a political campaign is a lot of work and something the candidate usual- ly does for free in their off-time. Inevitably, as the campaigns started, a realization would spread across the faces and body language of these first-time candidates as they finally understood what they signed up for. Then, if they won they election, they again had to real- ize the work of running a campaign was nothing compared to the work of run- ning a city – which also was a full-time job they did for free in their off-time. When WBJ launched the redesign of its print publication with our last issue on Sept. 26, it is safe to say I was preparing for the publication of that edition for nearly a year. As most of the major deci- sions on designs, use of photos and page layouts were made over the spring and summer, I began to line up content to fill up those spaces – knowing full well that the articles and photos would have to maximize the potential of our new lay- outs and fulfill the promise of a much more visual storytelling style. Of course, if we had nearly a year to perfect that first redesigned issue, we had our typical two-week cycle to put out the second, which is this edition. By switch- ing to a more visual style, we in the WBJ newsroom had to change a lot of our thinking about how we write our stories, when and how we assign and shoot pho- tos, where charts and graphics fit in the mix, and how all those elements are laid out on the page. Now, with these processes and the redesign in place, we actually have to go through and deliver on these promises issue after issue. While the second edition of something new is never as exciting as the first, we are more than up to the task of continuing to deliver to you the best Central Massachusetts business news on a consistent basis. It is a lot of work, and we are hard workers. - Brad Kane, editor Now we actually have to do this Worcester Business Journal (ISSN#1063-6595) is pub- lished bi-weeky, 24x per year, including 5 special issues in April, July, September, November and December, by New Engand Business Media. 172 Shrewsbury St., Worcester, MA 01604. Periodicals postage paid at Worcester, MA. Copyright 2015. All rights reserved. Postmaster: Please send address changes to: Worcester Business Journal, PO Box 330, Congers, NY 10920- 9894. Subscriptions: Annual subscriptions are available for $54.95. For more information, please email wbjournal@ cambeywest.com or contact our circulation department at 845-267-3008. Fax: 845.267.3478 Advertising: For advertising information, please call Mark Murray at 508-755-8004 ext. 227. Fax: 508-755-8860. Worcester Business Journal accepts no responsibility for unsolicited manuscripts or materials and in general does not return them to the sender. Worcester Business Journal 172 Shrewsbury Street, Worcester, MA 01604 508-755-8004 tel. • 508-755-8860 fax www.wbjournal.com A division of: NEWS & ANALYSIS DEPARTMENTS 4 Briefing 6 Ticker 12 Focus on Energy 16 The List: Top clean energy companies 17 Know How 18 On the Move 19 Photo Finish 20 Business Leads 21 Opinion 22 Shop Talk: Peter Scala 8 MetroWest's champagne problems The annual 495/MetroWest Partnership survey of area businesses found executives see a strong and growing economy, creating concerns over finding enough workers. 17 Humanizing your brand Know How columnist Kham Inthiarath advises companies on how to show their human side in order to attract and retain customers. I N T H I S I S S U E Worcester Business Journal WBJ W

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