wbjournal.com | October 10, 2016 | Worcester Business Journal 3
Editor, Brad Kane,
bkane@wbjournal.com
Digital Editor, Sam Bonacci,
sbonacci@wbjournal.com
(Real estate, construction, retail)
Staff Writer
Laura Finaldi, lfinaldi@wbjournal.com
(Manufacturing, energy, technology,
higher education, finance, nonprofits)
Contributors
Susan Shalhoub
Livia Gershon
Research Director,
Stephanie Meagher,
smeagher@nebusinessmedia.com
Research Assistant, Heide Martin,
hmartin@wbjournal.com
Production Director, Kira Beaudoin,
kbeaudoin@wbjournal.com
Associate Art Director,
Mitchell Hayes,
mhayes@wbjournal.com
Senior Accounts Manager
Matt Majikas,
mmajikas@wbjournal.com
Custom Publishing Project Manager
Christine Juetten,
cjuetten@wbjournal.com
Marketing & Events Manager
Kris Prosser, kprosser@wbjournal.com
Events and Sales Assistant
Clare Hyland, chyland@wbjournal.com
COO, Mary Rogers,
mrogers@nebusinessmedia.com
Accounting Assistant, Valerie Clark,
vclark@nebusinessmedia.com
Collections Manager, Raki Zwiebel,
rzwiebel@nebusinessmedia.com
Human Resources, Kim Vautour,
kvautour@nebusinessmedia.com
Publisher, CEO, Peter Stanton
pstanton@nebusinessmedia.com
Associate Publisher, Mark Murray
mmurray@wbjournal.com
President, Joseph Zwiebel
jzwiebel@nebusinessmedia.com
E
arly in my journalism career, I
covered local politics in
Southwest Florida. The area was
very much the opposite of New
England with its long-standing traditions
and history, where the Florida cities
themselves were less than five years old
and the people who held elected office
there typically had never run a campaign
previously. In fact, you got a lot of local
candidates whose only thought consider-
ation seemed to be, "Hey, wouldn't it be
cool if I was elected mayor?"
Now, even in midsize Florida cities,
running a political campaign is a lot of
work and something the candidate usual-
ly does for free in their off-time.
Inevitably, as the campaigns started, a
realization would spread across the faces
and body language of these first-time
candidates as they finally understood
what they signed up for. Then, if they
won they election, they again had to real-
ize the work of running a campaign was
nothing compared to the work of run-
ning a city – which also was a full-time
job they did for free in their off-time.
When WBJ launched the redesign of
its print publication with our last issue on
Sept. 26, it is safe to say I was preparing
for the publication of that edition for
nearly a year. As most of the major deci-
sions on designs, use of photos and page
layouts were made over the spring and
summer, I began to line up content to fill
up those spaces – knowing full well that
the articles and photos would have to
maximize the potential of our new lay-
outs and fulfill the promise of a much
more visual storytelling style.
Of course, if we had nearly a year to
perfect that first redesigned issue, we had
our typical two-week cycle to put out the
second, which is this edition. By switch-
ing to a more visual style, we in the WBJ
newsroom had to change a lot of our
thinking about how we write our stories,
when and how we assign and shoot pho-
tos, where charts and graphics fit in the
mix, and how all those elements are laid
out on the page.
Now, with these processes and the
redesign in place, we actually have to go
through and deliver on these promises
issue after issue. While the second edition
of something new is never as exciting as
the first, we are more than up to the task
of continuing to deliver to you the best
Central Massachusetts business news on
a consistent basis.
It is a lot of work, and we are hard
workers.
- Brad Kane, editor
Now we actually have to do this
Worcester Business Journal (ISSN#1063-6595) is pub-
lished bi-weeky, 24x per year, including 5 special issues
in April, July, September, November and December, by
New Engand Business Media. 172 Shrewsbury St.,
Worcester, MA 01604. Periodicals postage paid at
Worcester, MA. Copyright 2015. All rights reserved.
Postmaster: Please send address changes to: Worcester
Business Journal, PO Box 330, Congers, NY 10920-
9894.
Subscriptions: Annual subscriptions are available for
$54.95. For more information, please email wbjournal@
cambeywest.com or contact our circulation department
at 845-267-3008. Fax: 845.267.3478
Advertising: For advertising information, please call Mark
Murray at 508-755-8004 ext. 227. Fax: 508-755-8860.
Worcester Business Journal accepts no responsibility for
unsolicited manuscripts or materials and in general does
not return them to the sender.
Worcester Business Journal
172 Shrewsbury Street, Worcester, MA 01604
508-755-8004 tel.
• 508-755-8860 fax
www.wbjournal.com
A division of:
NEWS & ANALYSIS
DEPARTMENTS
4 Briefing
6 Ticker
12 Focus on Energy
16 The List: Top clean energy
companies
17 Know How
18 On the Move
19 Photo Finish
20 Business Leads
21 Opinion
22 Shop Talk: Peter Scala
8 MetroWest's champagne
problems
The annual 495/MetroWest Partnership
survey of area businesses found
executives see a strong and growing
economy, creating concerns over finding
enough workers.
17 Humanizing your brand
Know How columnist Kham Inthiarath
advises companies on how to show their
human side in order to attract and retain
customers.
I N T H I S I S S U E
Worcester Business Journal
WBJ
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