Worcester Business Journal

12 Worcester Business Journal • August 1, 2016 www.wbjournal.com FOCUS Small Business & Entrepreneurs From founding to acquisition, an entrepreneurial oral history With job prospects low, three Clark University friends decided to start their own business. What followed was four years of turmoil, self-discovery, penny-pinching and success. BY SAM BONACCI Worcester Business Journal Digital Editor G ABE GERZON: Entrepreneurship grew on me as a necessity ... I didn't set out to be an entrepreneur, but I set out to do great things. In 2012 three college students from Clark University took the plunge and formed their own company. With two cameras to their name and one cheap apartment in Worcester, the friends formed the media production company Skyscope. What played out over the next four years included an all-Ramen noodle diet, sweating over the next deal, selling the company and now an uncertain future. But in the early days it was three friends and a push to create something. SAM SHEPLER (CEO): I've always found the idea of bringing something from nothing and solving challenges with a team is just really fun and really rewarding when you can add value to other people's lives … It's like a treasure hunt, but you don't necessarily have the map. GERZON (creative director): I never, before starting Skyscope, considered myself an entrepreneur… But you have to remember it was 2011 and 2012, and a lot of our friends were graduating and freaking out. ALEX DUNN (chief operating offi- cer): Why don't we just try it? We had a place where we were each spending $300 on rent and we didn't have a ton of debt … It made a ton of sense. Even if it failed miserably after a year, we would just go get a job. There were very few consequences for trying. That isn't to say that they dove in without doing their research. The trio looked around at the market and exam- ined where there was a need that fit with their skills. The market made the deci- sion for them on that, and they found their opening in humanizing corporate videos. The production company soon found a handhold in the growing Boston tech market producing testimonial vid- eos for startups. GERZON: There was this confluence of events that businesses need video, the cost of video was coming down, and the bandwidth and ability to play video online is going on. Plus, the existing video out there was generally pretty poorly produced and overly corporate and stuck in this inauthentic '80s, '90s used-car-dealer vibe … The more we did research, the more we became con- vinced … that we could crack the indus- try and disrupt what was going on. SHEPLER: It isn't mystical… It's basi- cally find the problem and solve the problem for a customer who has an ability to pay… You can solve a prob- lem that doesn't actually exist. You can solve it well on a technical level, but if there are not enough people with prob- lem, then it doesn't matter. DUNN: If you have a website, you need a video. That is just common knowledge these days… We realized that people needed video, and we could serve a big market. GERZON: We sensed an opportunity, and we all just really went with it ... We could come in a little bit higher than your cousin who has a camera, but lower than an agency. There wasn't, at the time, a whole lot of options in that medium-price range. What followed from there was the toil and tribulations that accompany any startup. DUNN: Being an entrepreneur isn't about choosing your own hours. It's about choosing the four hours you want to sleep every night… I literally ate Ramen noodles for six months straight. No joke. It was probably the worse thing I have ever done for my health, but I had $7 in my bank account for two months. SHEPLER: We were doing a lot of hustling and a lot of going into Boston and a ton of networking events. GERZON: Everything is a learning experience, and it is really sink or swim to be in those meetings. In some of the early ones, it feels like you fall flat on your face. SHEPLER: Embracing constraints was big. We did not have a lot of equip- ment, so we embraced that and made videos edgier and energetic by shooting by hand … We were intentionally matching up our limitations and turn- ing them into a strength DUNN: There was a point where we frantically called everyone we knew and said we will make you a video for $500. We just needed to keep the lights on… They saved our business more or less, and then two weeks later we closed a $20,000 contract. As things stabilized for the company, hires were made and the trio expanded their staff and their offices in Worcester, growing along with the company. DUNN: We realized that the tech market worked really well [for us] and then we kept going bigger, bigger, big- ger and now we are working on a proj- ect for Google… People just trust us (From left) Gabe Gerzon, Sam Shepler and Alex Dunn in the early days of starting their company, which was founded in 2012. (From left) Gabe Gerzon, Sam Shepler and Alex Dunn -- founders of Skyscope -- work with cli- ents to provide edgy corporate videos. In four years, the trio went from starting the company to acquisition by a Boston-area firm. P H O T O / C O U R T E S Y P H O T O / C O U R T E S Y

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