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94 Worcester Business Journal • Book Of Lists 2016 www.wbjournal.com Top advertising and PR firms Ranked by number of local full-time employees as of December 2015 Services offered Name Local full- time employees/ local part- time employees 2014 gross billings B2B marketing Crisis communications Media planning/buying Public relations Social media Website design SEO Sample of active clients Head of firm Year founded 1 Davis Advertising 1331 Grafton St., Worcester 01604 508-752-4615 • www.davisad.com 40 5 $25 million • • • • • • • Honey Dew Donuts, Cape Cod Community College, SpencerBANK, Wayback Burgers, Hanover Insurance, East Cambridge Savings Bank Andrew Davis president 1948 2 CommCreative 345 Union Ave., Framingham 01702 508-620-6664 • www.commcreative.com 28 1 DND • • • • • • • Tyco SimplexGrinnell, RSA Conference, Massage Envy, Verisk Health, Beth Israel Deaconess Medical Center, Joslin Diabetes Center, Bose Robert Fields president 1994 3 Turtle Transit Inc. 6 Fox Road, Hudson 01523 978-365-9300 • turtletransit.com 22 4 $3.6 million • Kraft Food, Dunkin' Donuts, Disney, Arby's, Planters, Coca-Cola, Saucony, Frito-Lay, Pepsi, Gillette, L.L.Bean James Edward Riseborough founder & owner 2001 4 PENTA Communications Inc. 208 Turnpike Road, Westborough 01581 508-616-9900 • pentamarketing.com 18 2 DND • • • • • • • DND Deborah Penta CEO 1989 5 Surabian Advertising 42 Lake Ave., Worcester 01604 508-792-0650 16 1 DND • • • • Park 'n Shop Supermarkets, Goretti's Supermarket, Donelan's Supermarkets, Crosby's Supermarkets, Mechanics Hall, Reliant Medical, Honey Farms Arthur Michael Surabian president 1972 6 Idea Agency * 420 Main St., Sturbridge 01566 508-347-7793 • www.ideaagency.biz 14 5 DND • • • • • • • Workers Credit Union, Southbridge Savings Bank, UMass Medical School, WPI, Hudson Valley Community College, RAID Inc., Ahearn Equipment Christine Tieri president & certified brand strategist 1994 6 Palley Advertising Inc. 100 Grove St., Worcester 01605 508-792-6655 • www.palleyad.com 14 4 DND • • • • • • • DND Warren Palley president 1982 8 Rainier Communications 287 Turnpike Road, Westborough 01581 508-475-0025 • www.rainierco.com 10 2 DND • • • • • • • Analog Devices, M/A-COM Technology Solutions, Vicor, OptimalPlus, Sckipio, AMD, SOTI, SenionLab, Versasec, Nano Dimension, Orbotech, Mutualink Stephen Schuster CEO 1993 8 RDW Group Inc. 714-B Southbridge St., Auburn 01501 508-795-0535 • www.rdwgroup.com 10 0 $12 million • • • • • • • Johnson School of Business, Cornell Schools of Engineering and ILR, Reliant Medical Group, National Grid, David Clark, New Hampshire Ball Bearing James Malachowski chairman 1987 10 Conover+Gould Strategic Communications 69 Milk St., Westborough 01581 866-411-7321 • www.conovergould.com 8 5 DND • • • • • National Grid, Privacy Analytics, Amgen, Allergan, Pacific Resources, Rhode Island Quality Institute, HMEA, Lifetime Benefit Solutions Heather Conover president Kevin Gould executive VP 1984 10 Exsel Advertising Inc. 559 Main St., Sturbridge 01566 774-241-0041 • exselad.com 8 3 DND • • • • • • Vibram USA, Southbridge Credit Union, Babcock Power Inc., Higgins Energy Alternatives, Titeflex Rich Suitum president 1991 12 Pagano Media 11 Millbrook St., Worcester 01606 508-595-9200 • www.paganomedia.com 7 4 DND • • • • • Adcole Corp., Bardic Systems, UniBank, RH White Construction, New Balance, Imperial Distributors, Worcester State University Joe Pagano president 1981 13 Dever Frankian Inc. 232 Main St., Milford 01757 508-634-9083 • www.deverfrankian.com 6 8 DND • • • • • DND Patricia Frankian principal 1994 Source: Each firm via survey. Note: B2B = business-to-business, DND = did not disclose. * Formerly Smith & Jones. - Compiled by: Stephanie R. Meagher, smeagher@nebusinessmedia.com U.S. advertising spending is forecast to grow by 3.2 percent in 2015 to $186.6 billion, according to the latest Advertising Forecast from Boston consulting firm Strategy Analytics. The growth compared to the previous year is predicted to come primarily from digital, while print is expected to actually see a decline: n Digital: 13-percent growth n Outdoor: 4.8-percent growth n Cinema: 3.4-percent growth n Radio: 1.8-percent growth n TV: 1.7-percent growth n Print: 7.9-percent decline The digital advertising growth breakdown is: n Social media: 31-percent growth n Video: 29-percent growth n Mobile: 20-percent growth Source: Strategy Analytics Advertising expected to grow A number of local companies take advantage of the outdoor adver tising space at Fitton Field, home of the Worcester Bravehear ts. P H O T O / M A T T D W Y E R