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92 Worcester Business Journal • Book Of Lists 2016 www.wbjournal.com Web design firms ...................................................................92 Advertising and public relations firms ...................................94 COMMUNICATIONS Top Web design firms * Ranked by number of local employees as of April 2016 Name Local employees Services Web development? Head(s) of company/ title(s) Year founded 1 New Perspective 364 Burncoat St., Suite 2, Worcester 01606 508-755-6797 • www.npws.net 14 Internet marketing strategy, website design, inbound marketing, SEO, PPC, blogging, social media, e-commerce Y Nathan Harris president 2004 2 InConcert Web Solutions Inc. 55 Lake St., Suite 210, Gardner 01440 978-632-5300 • www.inconcertweb.com 10 Custom website design, Web development, logo design, website hosting, website maintenance, domain management, SEO, blogging, social media management Y Matt Ward president & CEO 2002 3 Pagano Media 11 Millbrook St., Worcester 01606 508-595-9200 • www.paganomedia.com 9 Online strategy, branding, Web design and development, e- commerce, SEO/Web analytics, social media, email marketing, video/animation Y Joe Pagano president 1981 4 Dovetail Internet Technologies LLC 40 Southbridge St., Suite 210, Worcester 01608 866-845-6465 • www.dovetailinternet.com 8 Website design, e-commerce, back-office integration, content management, Web hosting, email hosting, domain management Y Michael J. Villa founder & CEO Mark T. Peters president 1999 4 Eri Design 218 Shrewsbury St., Suite 2, Worcester 01604 508-981-1897 • www.eridesign.com 8 Website development, Web application development, cross platform mobile development, e-commerce solutions, interactive digital media, content management systems (CMS), Web hosting and maintenance Y Erjon Metohu president & creative director 2005 6 3 Media Web 7 Felton St., Hudson 01749 877-325-1131 • www.3mediaweb.com 6 Custom Web design, WordPress Web design, corporate Web design, startup Web design, biotech Web design, manufacturing Web design, agency Web design Y Marc Avila founder & team leader Lysa Miller VP sales & marketing, partner 2001 6 Allen Creative Group Inc. 22 West St., Suite 1, Millbury 01527 508-865-1265 • www.allencreativegroup.com 6 Full-service custom Web design and branding Y Jennie T. Allen principal & creative director 2003 6 WorldWide WebLabs 51 Naples St., Leominster 01453 978-342-9000 • www.weblabs.com 6 Web development, SEO, internet marketing, lead generation, content marketing, commerce websites Y Greg Koski president 1994 9 Boston Web Creative 5 Brookbury Circle, Framingham 01701 774-777-3974 • www.bostonwebcreative.com 5 Web design, Web development, search engine optimization, mobile websites, online payments, content management systems Y Phil Percuoco sr. director of user experience 2008 10 Artefact Inc. 12 Harvard St., Worcester 01609 508-752-9575 • www.artefactdesign.com 4 Web design, custom WordPress and Plugin development and maintenance, Web-based business services, responsive and mobile Web development, database development, social media management and consulting Y Christopher Miller president 1999 10 Cold Spring Design Inc. 15 Griggs Road, Sutton 01590 4 Online marketing strategies, graphic design for web and print, custom coded websites, content management systems, N/A Jeff Lerman 1996 New Perspective is the name of the largest Web design firm by employment in Central Massachusetts, but it's also a pretty good way to sum up the company's strategic shift of the last 18 months. Founded in 2004, New Perspective was originally launched as a Web design firm but today focuses more on the whole marketing package, said President Nathan Harris. The shift is towards inbound marketing, a more collaborative and organic approach to getting people to notice a company or brand. Rather than presenting a product to the general public in a typical sales format, inbound marketing focuses on earning the attention of a potential client by engaging them through less in-your-face methods, like blogs, infographics and podcasts. "You're helping people with content, instead of jumping up on a New Perspective delves into inbound marketing New Perspective President Nathan Harris