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80 Worcester Business Journal • Book Of Lists 2016 www.wbjournal.com Open the Door Old Sturbridge Inn and Reeder Family Lodges A T O L D S T U R B R I D G E V I L L A G E Your stay helps to support our museum! • Large Rooms • Conference Room • On-site Spa Services • Quiet Country Setting • Free Parking • Exercise Room • Free Wireless Internet • Free Continental Breakfast Open the Door Old Sturbridge Inn and Reeder Family Lodges A T O L D S T U R B R I D G E V I L L A G E Your stay helps to support our museum! • Large Rooms • Conference Room • On-site Spa Services • Quiet Country Setting • Free Parking • Exercise Room • Free Wireless Internet • Free Continental Breakfast Open the Door Old Sturbridge Inn and Reeder Family Lodges A T O L D S T U R B R I D G E V I L L A G E Your stay helps to support our museum! • Large Rooms • Conference Room • On-site Spa Services • Quiet Country Setting • Free Parking • Exercise Room • Free Wireless Internet • Free Continental Breakfast Open the Door 508-347-5056 • www.osv.org/inn Old Sturbridge Inn and Reeder Family Lodges A T O L D S T U R B R I D G E V I L L A G E Your stay helps to support our museum! • Large Rooms • Conference Room • On-site Spa Services • Quiet Country Setting • Free Parking • Exercise Room • Free Wireless Internet • Free Continental Breakfast Open the Door 508-347-5056 • www.osv.org/inn Old Sturbridge Inn and Reeder Family Lodges A T O L D S T U R B R I D G E V I L L A G E Your stay helps to support our museum! • Large Rooms • Conference Room • On-site Spa Services • Quiet Country Setting • Free Parking • Exercise Room • Free Wireless Internet • Free Continental Breakfast Open the Door 508-347-5056 • www.osv.org/inn Old Sturbridge Inn and Reeder Family A T O L D S T U R B R I D G E V I Your stay helps to support our museum! • Large Rooms • Conference Room • On-site Spa Services • Quiet Country Setting • Free Parking • Exercise Room • Free Wireless • Free Continental Door www.osv.org/inn Reeder Family Lodges I D G E V I L L A G E support our museum! • Free Parking • Exercise Room • Free Wireless Internet • Free Continental Breakfast Top tourist attractions Ranked by annual attendance in 2015 Name 2015 attendance No. of employees Description Chief executive Year founded 1 Southwick's Zoo 2 Southwick St., Mendon 01756 800-258-9182 x 210 • www.southwickszoo.com 500,000 1 150 2 More than 150 species of wild animals; educational presentations, rides, picnic grounds, food and gift venues; events for large and small groups Peter Justin Brewer president & DVM 1963; incorporated in 1965 2 DCU Center 50 Foster St., Worcester 01608 508-755-6800 • www.dcucenter.com 451,694 127 Arena and convention center Sandra Dunn general manager 1982 3 Wachusett Mountain Ski Area 499 Mountain Road, Princeton 01541 978-464-2300 • www.wachusett.com 450,000 3 30 4 Ski mountain open year-round for festivals, private events, weddings, summer outings and business meetings Jeff Crowley president 1934 4 Old Sturbridge Village 1 Old Sturbridge Village Road, Sturbridge 01566 800-733-1830 • www.osv.org 250,000 5 200 6 200-acre living history museum depicting a 19th-century New England rural farm village James E. Donahue president & CEO 1946 5 Mechanics Hall 321 Main St., Worcester 01608 508-752-5608 • www.mechanicshall.org 225,000 11 Hosts classical, jazz, folk, blues and world music performances and community events Robert M. Kennedy executive director 1857 6 The Hanover Theatre for the Performing Arts 2 Southbridge St., Worcester 01608 877-571-7469 • www.thehanovertheatre.org 192,559 N/A Consistently ranked by Pollstar as one of the top 50 theaters in the world. Offers entertainment including Broadway shows, music and more Troy Siebels president & CEO 2008 7 7 Nashoba Valley Winery 100 Wattaquadock Hill Road, Bolton 01740 978-779-5521 • nashobawinery.com 150,000 N/A Family-owned orchard, vineyards, winery, brewery, distillery, wine sensory gardens and gourmet restaurant set on 52 acres with a wine and gift shop Richard Pelletier owner & general manager 1978 8 EcoTarium 222 Harrington Way, Worcester 01604 508-929-2700 • www.ecotarium.org 144,425 52 Museum of science and nature with hands-on exploration, live animals, planetarium, year- round public programs, special events and changing exhibits Joseph P. Cox president 1825 9 Tower Hill Botanic Garden 11 French Drive, Boylston 01505 508-869-6111 • www.towerhillbg.org 125,757 52 8 Year-round museum of plants on 132 acres owned and operated by the Worcester County Horticultural Society; special events, cafe and gift shop Katherine F. Abbott CEO 1842 10 Worcester Art Museum 55 Salisbury St., Worcester 01609 508-799-4406 • worcesterart.org 84,829 N/A Houses art from more than 50 centuries, including paintings, sculpture, decorative arts, photography, prints, drawings, new media, arms and armor Matthias Waschek The C. Jean and Myles McDonough director of Worcester Art Museum 1896 11 Hanover Insurance Park at Fitton Field 1 College St., Worcester 01610 hanoverinsurancepark.com; worcesterbravehearts.com 59,842 N/A Home of Worcester Bravehearts and the College of the Holy Cross Crusaders N/A 2005 12 Danforth Art 123 Union Ave., Framingham 01702 508-620-0050 • www.danforthart.org 40,000 9 18 10 Art museum and school encouraging visitors to experience art through exhibitions, educational programs and studio art classes Debra Petke executive director 1975 13 Fruitlands Museums Inc. 102 Prospect Hill Road, Harvard 01451 978-456-3924 • www.fruitlands.org 22,571 N/A Four museum buildings of American history and art on 210 acres, 2.5 miles of walking trails, a cafe and museum store. Wyona Lynch- McWhite executive director 1914 14 Vaillancourt Folk Art 9 Main St., Suite 1-H, Sutton 01590 508-476-3601 • www.valfa.com 18,570 20 Producer of highly detailed, hand-painted collectible chalkware figurines from antique molds Gary Vaillancourt president Luke M. Vaillancourt director digital marketing 1984 15 Worcester Historical Museum 30 Elm St., Worcester 01609 508-753-8278 • www.worcesterhistory.org 17,000 N/A Museum and library dedicated to collecting and preserving shared experience of the Worcester community through exhibitions and public programs; owns and operates Salisbury Mansion William D. Wallace executive director 1875 16 Garden in the Woods (New England Wild Flower Society) 180 Hemenway Road, Framingham 01701 508-877-7630 • www.newenglandwild.org 16,514 25 11 45-acre native plant botanic garden; largest landscaped collection of native plants in Northeast; headquarters of New England Wild Flower Society Debbi Edelstein executive director Society 1900; Garden 1931 17 Wachusett Brewing Co. 175 State Road East, Westminster 01473 978-874-9965 • www.wachusettbrew.com 12,000 46 Craft brewery offering guided tours, tastings and a full retail store Ned C. LaFortune founder & president 1993 18 Great Wolf Lodge New England 150 Great Wolf Drive, Fitchburg 01420 978-343-9653 • www.greatwolf.com N/A N/A Indoor waterpark resort Andrew Dorough general manager 2014 Source: Each attraction via survey. N/A = Not Available. Note: Great Wolf Lodge, an indoor water park resort in Fitchburg, does not report attendance. The Museum of Russia Icons in Clinton did not respond to the survey. 1 Low estimate 2 35 off season 14 Vaillancourt Folk Art 9 Main St., Suite 1-H, Sutton 01590 508-476-3601 • www.valfa.com 18,570 20 Producer of highly detailed, hand-painted collectible chalkware figurines from antique molds Gary Vaillancourt president Luke M. Vaillancourt director digital marketing 1984 15 Worcester Historical Museum 30 Elm St., Worcester 01609 508-753-8278 • www.worcesterhistory.org 17,000 N/A Museum and library dedicated to collecting and preserving shared experience of the Worcester community through exhibitions and public programs; owns and operates Salisbury Mansion William D. Wallace executive director 1875 16 Garden in the Woods (New England Wild Flower Society) 180 Hemenway Road, Framingham 01701 508-877-7630 • www.newenglandwild.org 16,514 25 11 45-acre native plant botanic garden; largest landscaped collection of native plants in Northeast; headquarters of New England Wild Flower Society Debbi Edelstein executive director Society 1900; Garden 1931 17 Wachusett Brewing Co. 175 State Road East, Westminster 01473 978-874-9965 • www.wachusettbrew.com 12,000 46 Craft brewery offering guided tours, tastings and a full retail store Ned C. LaFortune founder & president 1993 18 Great Wolf Lodge New England 150 Great Wolf Drive, Fitchburg 01420 978-343-9653 • www.greatwolf.com N/A N/A Indoor waterpark resort Andrew Dorough general manager 2014 Source: Each attraction via survey. N/A = Not Available. Note: Great Wolf Lodge, an indoor water park resort in Fitchburg, does not report attendance. The Museum of Russia Icons in Clinton did not respond to the survey. 1 Low estimate 2 35 off season 3 Figure from November 2014-October 2015 to include ski season and festival season 4 1,100 in season 5 According to website 6 Employee numbers vary throughout the year. 7 Opened in March 2008 8 Off season 9 Includes museum visitors and art school enrollment 10 Includes six part-time employees 11 Also, 12 seasonal employees - Compiled by: Stephanie R. Meagher, smeagher@nebsuinessmedia.com n Tourism accounts for 132,000 jobs. n 23.5 million visitors come to Massachusetts each year. n In 2014, visitors to the state spent $19.5 billion on lodging, meals, culture and recreational attractions, transportation, and retail. n That spending yielded $1.2 billion in local and state tax revenue. Source: Discover Central Massachusetts General tourism data for Massachusetts