Hartford Business Journal

June 20, 2016

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G R E AT E R H A R T F O R D ' S B U S I N E S S N E W S w w w. H a r t f o rd B u s i n e s s . c o m For more B2B news visit JUNE 20, 2016 Volume 24, Number 29 $3.00 Subscribe online SAVE THE DATE! 'BLACK TIE & BLUE JEANS' ANNIVERSARY EVENT WEDNESDAY, SEPT. 14, 2016 CT CONVENTION CENTER | HARTFORD Cool things just stand the test of time. Join us in celebrating 20 years of young entrepreneurs. 20th ANNIVERSARY 19 9 7-2 0 16 Index ■ Reporter's Notebook: PG. 5 ■ Week in Review: PG. 6 ■ Focus: PG. 8 ■ The List: PG. 9 ■ Deal Watch: PG. 10 ■ Movers & Shakers: PG. 15 ■ Opinion & Commentary: PG. 20 Stepping Down Patricia Wrice is retiring after nearly two decades of helping low-income residents afford electricity. Find out how she shaped Operation Fuel. PG. 3 FOCUS: GAMING/ ENTERTAINMENT Social Gambling Foxwoods, Mohegan Sun and other casinos are increasingly adopting social-gaming platforms that are free to play, but aim to generate new revenue streams for the industry. PG. 8 Hartford seeks fiscal solutions outside bankruptcy By Gregory Seay gseay@HartfordBusiness.com A bankruptcy filing by the city of Hartford is one of several options for potentially solving the city's fiscal woes, its mayor says, but legally declaring insolvency is at the bottom of a list of solutions the city is pursuing. "We want to do everything we can to avoid that out- come,'' Luke Bronin said in a recent interview with Hart- ford Business Journal. Not only would bankruptcy cast a darker pall on the city, but even if Hartford won the state's permission tomorrow to file Chapter 9, its over-reliance on too much debt and too little revenue from a limited, overtaxed pot of residential/ commercial properties would continue hounding it, Bronin and others say. "It is not a panacea,'' said Hartford bankruptcy attorney Eric Henzy, of law firm Reid & Riege. "It's not some- thing you just jump into and say it's going to solve our problems." TV studio helps Hartford HealthCare shape its message By Matt Pilon mpilon@HartfordBusiness.com A s major employers acutely aware of their public image and always looking to build their brands, many large hospitals, universities and companies have sophisticated public rela- tions departments, staffed by trained communicators and, often, former journalists. Emailing press releases and staying in touch with local reporters is a longstanding PR strategy, but some big players have taken their efforts many steps further. Hartford HealthCare recently built a $35,000 TV studio at its New- ington offices that allows its marketing team to produce entirely in- house, longer, multi-camera programming that it pays to air on local Continued on page 12 I N - H O U S E P R O D U C T I O N Continued on page 14 Reprising her former role as a TV news anchor, Hartford HealthCare spokeswoman Rebecca Stewart interviewed Dr. Craig Allen about addiction treatment for a new 30-minute special produced entirely in-house. H B J P H O T O | M A T T P I L O N P H O T O | H B J F I L E

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