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JUNE 20, 2016
Volume 24, Number 29
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Index
■ Reporter's Notebook: PG. 5
■ Week in Review: PG. 6
■ Focus: PG. 8
■ The List: PG. 9
■ Deal Watch: PG. 10
■ Movers & Shakers: PG. 15
■ Opinion & Commentary: PG. 20
Stepping Down
Patricia Wrice is retiring after nearly two decades
of helping low-income residents afford electricity.
Find out how she shaped Operation Fuel. PG. 3
FOCUS: GAMING/
ENTERTAINMENT
Social Gambling
Foxwoods, Mohegan Sun and other casinos are
increasingly adopting social-gaming platforms
that are free to play, but aim to generate new
revenue streams for the industry. PG. 8
Hartford seeks fiscal solutions
outside bankruptcy
By Gregory Seay
gseay@HartfordBusiness.com
A
bankruptcy filing by the city of Hartford is one of
several options for potentially solving the city's fiscal
woes, its mayor says, but legally declaring insolvency
is at the bottom of a list of solutions the city is pursuing.
"We want to do everything we can to avoid that out-
come,'' Luke Bronin said in a recent interview with Hart-
ford Business Journal.
Not only would bankruptcy cast a darker pall on the city,
but even if Hartford won the state's permission tomorrow
to file Chapter 9, its over-reliance on too
much debt and too little revenue from
a limited, overtaxed pot of residential/
commercial properties would continue
hounding it, Bronin and others say.
"It is not a panacea,'' said Hartford
bankruptcy attorney Eric Henzy, of
law firm Reid & Riege. "It's not some-
thing you just jump into and say it's
going to solve our problems."
TV studio helps Hartford HealthCare shape its message
By Matt Pilon
mpilon@HartfordBusiness.com
A
s major employers acutely aware of their public image and
always looking to build their brands, many large hospitals,
universities and companies have sophisticated public rela-
tions departments, staffed by trained communicators and, often,
former journalists.
Emailing press releases and staying in touch with local reporters
is a longstanding PR strategy, but some big players have taken their
efforts many steps further.
Hartford HealthCare recently built a $35,000 TV studio at its New-
ington offices that allows its marketing team to produce entirely in-
house, longer, multi-camera programming that it pays to air on local
Continued on page 12
I N - H O U S E
P R O D U C T I O N
Continued on page 14
Reprising her former
role as a TV news
anchor, Hartford
HealthCare
spokeswoman
Rebecca Stewart
interviewed Dr. Craig
Allen about addiction
treatment for a new
30-minute special
produced entirely
in-house.
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