V O L . X X I I N O. X I I I
J U N E 1 3 , 2 0 1 6 32
W
ith consumer demand for chemical-
free products at an all-time high, Good
Natured Brand's line of all-natural clean-
ing and personal care products is fi nding a profi t-
able and expanding niche.
"People are starting to look at products they use
in their home, the way they do food. We're following
the food trend," says co-owner Lisa Hansen.
But while eco-friendly products are growing in
market share, this small North Yarmouth-based com-
pany attributes its steady sales growth in large part to
one ingredient: thoughtful, hands-on management.
Founder Kate Perrin and partner Hansen run
every aspect of operations themselves, with a focus on
sustainable expansion and a close eye on the budget.
Kate Perrin, founder of Good Natured Brand in North
Yarmouth, expects the company's products to be in 150
stores by year's end.
P H O T O / C O U R T E S Y O F G O O D N AT U R E D B R A N D
Hands-on
management
Sustainable growth planned for
Good Natured Brand
B y T i n a F i s c h e r
F O C U S
