74 Doing Business in Connecticut | 2016
SPONSORED REPORT
Connecticut Tourism:
The Economic Impact of Fun
O
ne of the key
factors that makes
Connecticut such a
great place to work is that it's also
such a fun place to play.
More and more visitors are expe-
riencing just how rewarding travel in
Connecticut can be — thanks to the vi-
tality of its many tourism-related busi-
nesses. No other state in New England
offers such a complementary blend of
historic and contemporary attractions,
natural and cultural activities, and
relaxing and active adventures — all in
such close proximity to each other.
To showcase this dynamic blend of
offerings, the state promotes tour-
ism destinations with an integrated
marketing campaign that includes a
variety of different marketing tac-
tics, including public relations, social
media and a heavy emphasis on highly
targeted digital marketing.
New for 2016 is a completely rede-
signed tourism website — CTvisit.com.
The new site is highly visual, content
rich and entirely mobile responsive.
With the help of this marketing,
not only are more visitors and resi-
dents becoming aware of what Con-
necticut has to offer, but they're also
taking action. A 2015 MMGY post-
advertising survey found that one out
of every four who said they saw the
state's advertising reported visiting
Connecticut as a result, a 78 percent
increase over 2014.
"Tourism continues to have a
significant impact on Connecticut's
economy," said Governor Dannel Mal-
loy, "driving increased visitor spend-
ing, continued job growth and sub-
stantial tax revenues."
In each of these areas, the impact
has been unmistakable, according to
the 2015 Tourism Economics study.
• Visitor spending. In 2013 alone,
visitors to Connecticut generated
The state's all-new tourism website — CTvisit.com — now features more than 4,000 attractions, accommodations and restaurants across the
state, plus hundreds of events, deals and travel stories.
