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W W W. M A I N E B I Z . B I Z 29 M AY 3 0 , 2 0 1 6 Bernstein Shur, a law fi rm in Portland, was recognized for its rebrand and advertising overhaul completed in 2015 by two organizations. REBRAND 100 Global Awards awarded the fi rm a Merit Award and the Legal Marketing Association's New England Chapter Your Honor Awards awarded the fi rm fi rst place honors in two categories: Identity and Advertising. In addi- tion, the fi rm's marketing agency, inkso Creative in New York City, submitted an entry and won the 2016 REBRAND 100 Merit Award. S.W. Collins Co., a lumber store in Caribou, said that Gaye Richards earned certifi cation as an Associate Kitchen and Bath Designer from the National Kitchen & Bath Association, the leading trade associa- tion for the kitchen and bath industry. Portland International Jetport announced it was named the "Best Airport in North America" by Airport Council Internationals Airport Service Quality program. Cushman Creative, a design agency in Port Clyde specializing in biomedi- cal and life science marketing, was honored with a 2016 Gold Hermes Creative Award for creating a corpo- rate event for Delta Airlines. Victoria Little eld, a volunteer from Pittston, was recognized with the 2015 Look Good Feel Better National Sunrise Award for her service and commitment to the Look Good Feel Better program, a free national program dedicated to improving the lives of women undergoing cancer treatment. Littlefi eld was one of three nationally to be recognized. Woodlawn, a museum, garden and park in Ellsworth, received top ratings in customer satisfaction from Visitors Count!, a national audience survey program of the American Association for State and Local History in part- nership with the Center for Nonprofi t Management in Nashville, Tenn. CARF International announced that Crossroads, a nonprofi t in Scarborough that provides addiction and behavioral health treatment services, was accredited for a period of three years for its out- patient, IOP and residential treatment programs for drug and alcohol addiction. Judy Groth, a fi nancial advisor with Ameriprise Financial in Bangor, earned membership in the company's Diamond Ring Club for years of consistently high performance, a commitment to fi nancial planning and client service. Androscoggin Home Care & Hospice in Lewiston recently presented its Employee of the Year Awards. Winners included Maureen Andrew, a registered nurse at the Hospice House; Kathy Gould, hospice aide in Wilton; Anita Lane, a registered nurse in Lewiston; Diane Marcotte, a registered nurse in Bridgton; Ann Perkins, perfor- mance improvement coordinator in Lewiston; Chuck Smith, a social worker on the Community Care Team; and Nina Sweet, a registered nurse on the Hospice Team. Also, Linda Frechette, a registered nurse in Norway, received the 2015 Recognition Hotline Award. David Lipman, an attorney at Lipman & Katz, Attorneys at Law in Augusta, was selected for the AV Preeminent Rating rating from Martindale-Hubbell for professional excellence. e fi rm also announced that Peter Bickerman was named by Best Lawyers Magazine as one of the Best Lawyers in New England in the area of administrative/ regulatory law and appellate practice. Allen Insurance and Financial in Rockland said Amanda Heal, Courtney Leonard and Samantha Runius obtained a license to sell property and casualty insurance in the state of Maine. Heal is a receptionist in the fi rm's Rockland offi ce, Leonard is a scanning associate in Camden and Runius is a business insurance processor in Camden. Spurwink, a non- profi t in Portland that provides behavioral health and educational services for chil- dren, adults and families, announced that Lawrence Ricci was presented with the 2016 Ray E. Helfer Award for providing leadership to enhance the prevention, diagnosis, and treatment of child abuse and neglect. Ricci is the medical director of the Spurwink Child Abuse Program in Portland. S uccess for any company, whether an emerging healthcare practice or a maturing engineering firm, is tightly tied to what CEOs and business leaders refer to as their most important asset — their employees. However, a March 2016 Harvard Business Review article (A Bad Reputation Costs a Company at Reputation Costs a Company at Least 10% More Per Hire, Least 10% More Per Hire, Wade Burgess) shows that companies with poor public opinion pay new hires a minimum of 10% more in salaries to make up for a lack of standing. Far from just coordinating publicity opportunities and reporter requests, the Call (207) 619-7350 today. Learn how public relations can help boost your corporate reputation and attract top talent. e high price of hiring with a poor corporate reputation right public relations partnership can help create a company culture that attracts and retains top talent and the effective team to take a company to the next level. Broadreach president & founder, Linda Varrell, has over 20 years of internal communications and reputation management expertise. She understands the impact a strong reputation has on an organization's success and its bottom line. Call Broadreach to learn how an effective public relations strategy can raise your company's profile and build credibility with the candidates who will accelerate your success. Amanda Heal David Lipman Courtney Leonard Lawrence Ricci Samantha Runius

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