4 Hartford Business Journal • April 18, 2016 www.HartfordBusiness.com
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NYC Billboard
a billboard in Times Square."
Creative campaigns
Experiential campaigns are right up OOHA
Wilkins' alley. They can be anywhere, not just
on billboards, Turosz said, including on a beach,
road, boat, college campus or in the sky.
OOHA Wilkins largely does traditional out-
of-home advertising, "but … with the right cli-
ent, if they're open to it, we like to propose an
experiential idea … ," she said.
"We get a lot of requests and get creative and
try to find something that makes sense for the
particular brand that we're working on," she said.
"It's really a client that's willing to take a risk to
do something to stand out and has the time and
the budget to execute. But not all of our experi-
ential executions need a huge budget. We've done
some cool things with smaller budgets, but still
got quite a bit of social media attention."
OOHA Wilkins has 45 employees around
the U.S., about 11 in East Hartford, where it
was founded in 1983.
It has six other offices in New York, Atlan-
ta, Chicago, Milwaukee, Minneapolis and
Santa Monica,
said Jon Selame, president and
CEO of the company.
OOHA Wilkins says it's the largest inde-
pendently owned out-of-home media buying
service in the U.S. It serves more than 300 ad
agencies, Selame said.
The company is not Saatchi & Saatchi's
out-of-home agency of record, but became the
agency on the Times Square project because of
the project's unique requirements.
Selame said the rock-climbing billboard
made a statement.
"I think it demonstrates the power of out
of home to make an impactful impression …
in a real-life environment," he said. n
▶ ▶ ' The best experiential media, whether it's on a billboard
or it's on the ground, is something that's going to get
people to stop and stare, take a picture and share.'
Patricia Turosz, director of client partnerships , Out Of Home America
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