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G R E AT E R H A R T F O R D ' S B U S I N E S S N E W S w w w. H a r t f o rd B u s i n e s s . c o m For more B2B news visit APRIL 18, 2016 Volume 24, Number 20 $3.00 Subscribe online JUNE 9, 2016 Only 7 WEEKS until C T B E x p o . c o m 1 6 T H A N N U A L Index ■ Week in Review: PG. 6 ■ Focus: PG. 8 ■ The List: PG. 9 ■ Deal Watch: PG. 10 ■ Movers & Shakers: PG. 14 ■ Opinion & Commentary: PG. 20 New Terrain An East Hartford-based company helped orchestrate an advertising campaign that involved erecting a climbing wall on a towering Times Square billboard. PG. 3 Family Business Willington Nameplate second-generation owner- operator Mike Goepfert reflects on his decision to cede some management powers to an outsider. PG. 5 Landlords: Hartford's firming apartment market a mixed bag By Gregory Seay gseay@HartfordBusiness.com A partments have been the one true real estate bright spot for downtown Hart- ford of late. Hartford is participating in a multifam- ily housing market that one national observer describes as "on fire'' the past five years. Even the state-subsidized office-to-apartment con- versions completed or underway downtown are experiencing lease-up according to expec- tations, according to the Capital Region Devel- opment Authority. But not all apartment landlords are satis- fied to the same degree. Faced with units that, By Matt Pilon mpilon@HartfordBusiness.com I f a hospital admits a celebrity, patient with an unusual disease or someone who's been in a high-profile accident, medical staff might be understandably curious. But as privacy laws tighten, the risks of sneaking an unauthor- ized peek at that patient's medical records — the equivalent of medi- cal rubbernecking — outweigh the rewards. At UConn Health in Farmington, compliance manag- ers and IT staff say they monitor such cases particularly closely. If an unauthorized staffer is caught viewing those records, they risk termination. UConn Health has also encrypted all of its laptops. It's just one example of how medical providers, insurers and others have beefed up their security to avoid data breaches, as state and federal regulatory Continued on page 12 Continued on page 11 Thomas Murphy and Iris Mauriello help oversee privacy compliance at UConn Health, which has installed software on employee cell phones that can remotely wipe out private data in the event of theft or loss. The program is called "bring your own device." Downtown apartment high-rise Hartford 21. P H O T O | C O N T R I B U T E D P H O T O | C O N T R I B U T E D PROTECTING P R I V A C Y Hospitals, others beef up data security amid tougher oversight