Worcester Business Journal

www.wbjournal.com March 14, 2016 • Worcester Business Journal 3 This issue's cover story by Digital Editor Sam Bonacci is a case study in patience. Ultimately, the article – saying UMass Memorial Health Care's $700-million investment in a new information-technol- ogy system will result in the organization spreading its employees throughout Central Massachusetts, rather than keeping them near main campuses – came out bril- liantly, touching on the realities of technol- ogy in modern medicine against the back- drop of UMass' employment strategy. It took quite a bit of hustle on Bonacci's part to bring the story together, but, frankly, it also took a lot of waiting. UMass Memorial actually pitched us the story back in January, to our healthcare reporter and editor extraordinaire Emily Micucci. The system pitched it as a story detailing where all its employees and contract workers would be located in the next five years, particularly in downtown Worcester. The pitch came on the heels of UMass announcing late last year that it was planning on hiring 100 IT employees and another 100 contract workers as part of its announcement to put 500 IT workers in the Mercantile Center in Worcester, so we were interested in what spaces the region's largest employer would be occupying. Getting the necessary sources inside UMass turned out to be a bigger challenge than original thought. In fact, Micucci, who was pregnant at the time the pitch was made, has since given birth to her second child – her first daughter, Julia – while we were wait- ing and remains on maternity leave. Bonacci took over the story in her absence and waited for several weeks as UMass was tied up in a $177-million bond offering and could only make CEO Eric Dickson available for comment this month. In between, Bonacci tracked down other sources on electronic medical records and learned more about UMass real estate plans. Most stories for the Worcester Business Journal print edition come together in about a week or two. For certain others, though, you just have to wait. -Brad Kane, editor This Week In The WBJ Worcester Business Journal (ISSN#1063-6595) is published bi-weeky, 24x per year, including 5 special issues in April, July, September, November and December, by New Engand Business Media. 172 Shrewsbury St., Worcester, MA 01604. Periodicals postage paid at Worcester, MA. Copyright 2015. All rights reserved. Postmaster: Please send address changes to: Worcester Business Journal, PO Box 330, Congers, NY 10920-9894. Subscriptions: Annual subscriptions are avail- able for $54.95. For more information, please emai l wbjour nal @ cambe y west. com or contact our circulation department at 845-267-3008. Fax: 845.267.3478 Advertising: For advertising information, please call Mark Murray at 508-755-8004 ext. 227. Fax: 508-755-8860. Worcester Business Journal accepts no responsi- bility for unsolicited manuscripts or materials and in general does not return them to the sender. Worcester Business Journal • 172 Shrewsbury Street • Worcester, MA 01604 • 508-755-8004 tel. • 508-755-8860 fax www.wbjournal.com A division of: The unexpected virtue of patience NEWS & ANALYSIS DEPARTMENTS 26 Accolades & Honors 4 Briefing 29 Editorial 28 Flash Poll 26 Fresh Beginnings 27 Incorporations 25 Knowhow 26 Movers & Shakers 27 Networking/Events 30 Photo Finish 5 Real Deal 8 Ticker 29 Viewpoint ISSUE HIGHLIGHTS Golf courses aren't seeing the business they once did from companies taking clients out on the links, yet there are still creative ways to get organizational business. Worcester hotels and meeting spaces aren't concerned about the incoming high-end AC Hotel by Marriott because they feel it will add to the overall value of the city. Read these stories and more in our annual Meetings Guide & Golf Directory. See page 12. From WBJournal.com to Facebook, Twitter, YouTube and LinkedIn, the Worcester Business Journal offers breaking news and thoughtful analysis throughout the Internet. Tweet of the week "anks @usnews for ranking #Worcester a top 100 Best Place to Live in the nation! Via @ WBJournal #WeLoveOurCity" - Clark GSOM (@ClarkGSOM) March 3 Top Facebook post "We all know Worcester is a great place to live, but now our opinion is being backed up by a new report that saw the city edge out Providence, Philadelphia and a number of other cities in this ranking." - Sam Bonacci, March 2, on Worcester making U.S. News' "Best Places to Live" list Top Facebook comment "ey could have filmed an episode of 'e Walking Dead' there and not changed a thing. Sad....." -Dale Lepage, March 1, about the Greendale Malls' value dropping 77 percent Most read stories on WBJournal.com 1. Worcester makes U.S. News' 100 best places to live 2. Chinese industrial park moving to Marlborough 3. Hanover to let new CEO fill CFO position 4. Worcester property sells for $825K 5. Worcester's White Room to host Bill Clinton Editor, Brad Kane, bkane@wjournal.com Digital Editor, Sam Bonacci, sbonacci@wbjournal.com (Real estate, construction, retail) Staff Writers Emily Micucci, emicucci@wbjournal.com (Health care, government) Laura Finaldi, lfinaldi@wbjournal.com (Manufacturing, energy, technology, higher education, finance, nonprofits) Contributors Susan Shalhoub, sshalhoub@wbjournal.com Livia Gershon Research Director, Stephanie Meagher, smeagher@nebusinessmedia.com Research Assistant, Heide Martin, hmartin@wbjournal.com Production Director, Kira Beaudoin, kbeaudoin@wbjournal.com Associate Art Director, Mitchell Hayes, mhayes@wbjournal.com Manager of Video/Multimedia Services, Matthew Volpini, mvolpini@nebusinessmedia.com Senior Accounts Manager Matt Majikas, mmajikas@wbjournal.com Custom Publishing Project Manager Christine Juetten, cjuetten@wbjournal.com Account Manager Daniel Pelletier, dpelletier@wbjournal.com Marketing & Events Manager Kris Prosser, kprosser@wbjournal.com CFO, Mary Rogers, mrogers@nebusinessmedia.com Accounting Assistant, Valerie Clark, vclark@nebusinessmedia.com Collections Manager, Raki Zwiebel, rzwiebel@nebusinessmedia.com Human Resources, Kim Vautour, kvautour@nebusinessmedia.com Publisher, CEO, Peter Stanton pstanton@nebusinessmedia.com Associate Publisher, Mark Murray mmurray@wbjournal.com Group Publisher, Joseph Zwiebel jzwiebel@nebusinessmedia.com WBJournal .com Worcester Business Journal Online 25 Elevator pitches Perfecting the quick-hit elevator pitch for your businesses requires practice, enthusiasm and staying on message. Find out how to make your pitch perfect in this issue's 101 feature. 29 Worcester airport's potential needs to be realized The head of the Highway Division for MassDOT says in an opinion column the switch to electronic tolling on the MassPike will make travel faster, more efficient and cost-effective. Top social story Greendale Malls' value plummets 77%, foreclosure possible WBJ Facebook post: A foreclosure on the Greendale Mall property, Worcester's only shopping mall, could be on the horizon as it has lost 77 percent of its value in the last 10 years. • The story reached 33,000 people and was shared or liked 1,107 times on Facebook.

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