Hartford Business Journal

March 14, 2016

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G R E AT E R H A R T F O R D ' S B U S I N E S S N E W S w w w. H a r t f o rd B u s i n e s s . c o m For more B2B news visit MARCH 14, 2016 Volume 24, Number 15 $3.00 Subscribe online Friday, March 18th, 2016 8:30 a.m. – 1:00 p.m. Hartford Hilton L E A R N I N N O V A T E C O L L A B O R A T E S A V E SUMMIT ANNUAL 's Index ■ Reporter's Notebook: PG. 5 ■ Q&A: PG. 8 ■ The List: PGS. 9, 10 ■ Deal Watch: PG. 12 ■ Movers & Shakers: PG. 18 ■ Opinion & Commentary: PG. 20 FOCUS: RESIDENTIAL REAL ESTATE Picky Buyers Sales of high-end homes in Greater Hartford haven't been as robust as the broader market. Find out why. PG. 8 Spring Green Guide Big deals, new potential markets push FuelCell Energy toward profitability. See Special Insert All in the Family Tom Clark and his son Dan Clark run a small insurance agency in the heart of downtown Hartford. Find out what made them join forces and the philosophy they share in running a small business. PG. 3 Millennials, Boomers test builders' marketing skills By Gregory Seay gseay@HartfordBusiness.com L ike many U.S. home builders, Elizabeth "Liz'' Verna is doing all she can to satisfy the nesting needs of two of today's most influential buyers — Baby Boomers and Millennials. So, at HillCrest Village, the Southington subdivision in which Verna Homes is active, detached single-family dwellings, sized 1,700 square feet to 2,600 square feet, and priced from $369,000, are going up. Of its 98 lots, four are occupied and eight more are sold — half to Millennials, half to Boomers, Verna said. "It truly is a Millennials subdivision and a Boomer subdivision,'' Unusual CT tax experiment could get new life By Matt Pilon mpilon@HartfordBusiness.com H artford state and city lead- ers have expressed inter- est in using and expanding a unique commercial property tax experiment that has been largely ignored since the legisla- ture created it two years ago. In 2014, state lawmakers cre- ated a pilot program to allow a limited number of municipali- ties to temporarily reduce or even eliminate property taxes for unprofitable businesses that own or occupy commercial spaces. The measure, pushed by Sen. John Fonfara (D-Hartford), was intended to help local govern- ments incentivize economic devel- opment, particularly in germinat- ing cash-strapped startups. But it hasn't caught on. In fact, no municipality has applied to par- ticipate in the program, according to its overseer, the Office of Policy and Management (OPM), likely because of the law's perceived complexities and the fact that State Sen. John Fonfara (D-Hartford). Continued on page 16 P H O T O | C O N T R I B U T E D P H O T O | P A B L O R O B L E S HOUSING DIVIDE Continued on page 14 Home builder Elizabeth "Liz'' Verna, right, has found dwellings she's building in Southington's HillCrest Village appeal to both Millennials and Baby Boomers. Verna and other Connecticut builders say the right blend of amenities, marketing messages and patience are keys. GreenGuide C O N N E C T I C U T S P R I N G 2 0 1 6 BUILDING MOMENTUM Big deals, new potential markets push FuelCell Energy toward profitability A s u p p l e m e n t o f TRASH-T0-ENERGY'S CHALLENGE ECOMPANY: LACK OF ROOF SPACE NO PROBLEM FOR JCC

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