14 CONNECTICUT GREEN GUIDE • SPRING 2016 www.CTGreenGuide.com
Sustainable
Fitness LLC
FOUNDER: Anthony Pontecorvo
EMPLOYEES: 1
LAUNCH: January 2016
HEADQUARTERS: Branford
WEBSITE:
SustainableFitnessLLC.com
A CLEAN STARTUP
PHOTO | MATT PILON
Green
Exercise
T
ony Pontecorvo has worked
in sales and marketing posi-
tions for more than three
decades. Recently, he decided to
venture out on his own.
Pontecorvo founded and
launched Sustainable Fitness LLC
on Jan. 1. The fledgling company's
core business is selling SportsArt
green exercise equipment to cor-
porate fitness centers, apartment
communities and universities.
Washington-based SportsArt's ECO
POWR exercise bikes and ellipticals
contain micro-inverters that convert a
user's kinetic energy to electricity.
The savings are modest. Accord-
ing to SportsArt, a facility with 10
machines each used 30 minutes a
day would save $1.06 per month.
But big gyms with more machines
could save much more.
Pontecorvo said the green ben-
efits are a big part of his sales pitch.
"It's an uphill battle, but I'm a
pretty determined person and I be-
lieve in the product and the concept,"
Pontecorvo said.
The latest commercial models
retail from $3,800 to $7,400.
Energize Connecticut's North
Haven showroom has an interactive
exhibit featuring four ECO-POWR
cycles. Pontecorvo helped facilitate
the exhibit, which teaches visitors
about how much work it takes to
create electricity.
