Hartford Business Journal

www.HartfordBusiness.com January 25, 2016 • Hartford Business Journal 7 WHAT'S AHEAD: ■ 2/1 Focus: State Government ■ The List: Largest Lobbying Firms ■ Nonprofit Profile: The Bushnell CALENDAR TUESDAY, JAN. 26 Global Economic Outlook 2016 The World Affairs Council of Connecticut is hosting its annual global economic outlook Jan. 26 at the Hartford Club, 46 Prospect St., Hartford. The lunch event, which runs from noon to 1:30 p.m., will feature 2016 global economy predictions from Edward Guay, principal at Wintonbury Risk Management and global macrostrategist. Cost to attend is $30 for World Affairs Council members; $35 for non-members. For more information contact: Amanda Jolly, 860.241.6118, ajolly@ ctwac.org. F O R A C O M P L E T E L I S T O F G R E A T E R H A R T F O R D B U S I N E S S E V E N T S , G O T O W W W . H A R T F O R D B U S I N E S S . C O M A N D C L I C K O N ' C A L E N D A R . ' A L L C A L E N D A R I T E M S M U S T B E S U B M I T T E D E L E C T R O N I C A L L Y V I A O U R W E B S I T E , H A R T F O R D B U S I N E S S . C O M . ADVERTISING, MEDIA & MARKETING Hartford Club launches media campaign to boost membership Just months after almost losing its home in a court-ordered sale, The Hartford Club is launching its first-ever major media campaign to attract new membership. It comes on the cusp of recent membership growth. Club President Brian Beakey said the new marketing campaign has been months in the making. The pro-bono campaign was de- veloped by Glastonbury advertising agency Cashman & Katz and began running last week. "The Hartford Club is alive and well," Beakey proclaimed during a news conference launching the campaign. He said the recent 10-percent growth in membership, to 525 members, is an indica- tion the club is on a successful path. Tony Cashman, president and CEO of Cashman & Katz, said the media campaign's theme adapts the old Buick tagline, "This is not your father's Buick." He said, "It's not your father's or grandfa- ther's Hartford Club." A general theme of the four 15-second spots is the value of the club when it comes to social networking versus social media. "The real currency of the Hartford Club is it is the perfect place to meet personally and professionally," Katz said. Hartford Mayor Luke Bronin said the club has played an impor- tant role in the city's intellectual, social and business history. "Just like Hartford, it is experiencing a renaissance," he said. Beakey also announced the club's membership room will be undergoing a renovation. The new space will be called The Hart- ford Room, highlighting significant elements of the city's business history. Back in September, the 142-year-old private club reached a settlement with its lenders to stave off foreclosure over $1.4 mil- lion it owed in unpaid debts on its 46 Prospect St. home, after the state Appellate Court ordered the club to be sold. The Hartford Club ran into fiscal difficulties in April 2014 after missing payments for 18 months on $1 million it owed to Berk- shire Bank. BANKING & FINANCE Liberty completes Naugatuck Valley Financial acquisition Middletown's Liberty Bank has completed its acquisition of Naugatuck Valley Financial Corp., parent to Naugatuck Valley Sav- ings and Loan, headquartered in Naugatuck. The merger became effective at the close of business Jan. 15. Shareholders of Naugatuck Valley Financial Corp. approved the merger on Oct. 8, 2015 and will receive $11 in cash for each share of Naugatuck Valley Financial common stock that they own. With completion of the merger, Liberty Bank now has consolidated assets of approximately $4.5 billion, deposits of $3.4 billion, loans of $3.3 billion, and total capital of $610 million, as well as 56 banking locations throughout Hartford, Middlesex, Fairfield, New London, Tolland, Windham and New Haven counties. Edward Guay You can't dabble in tax. You have to live it. Tax is a specialty, and it requires a special person. That is why at Federman, Lally & Remis LLC we have a dedicated group of ten tax specialists who do only tax work. It is their calling. Our team tracks new developments, court decisions, and administrative releases. Every day. For us, it is a year-long concentration. Does that make us different? We think it makes us better. Federman, Lally & Remis – Not Your Typical Bean Counters. We think about taxes all the time – so you don't have to. 231 Farmington Avenue, Farmington, CT 06032 | 860-678-7100 | www.flrcpa.com The Hartford Club is launching an ad campaign to woo members. P H O T O | H B J F I L E

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