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W W W. M A I N E B I Z . B I Z 19 D E C E M B E R 1 4 , 2 0 1 5 Bird, and son-in-law, Tony Bird. As the agency's social media manager, Sarah strategizes and creates content across social media platforms. Prior to joining Rinck, she served in the same capacity at e Cyphers Agency in Annapolis, where she strategized, developed and managed content for social media clients; wrote and devel- oped creative briefs; and analyzed social media performance. Tony Bird is an account executive who has worked on all aspects of national ad campaigns, including digital, traditional and video production, and brings an extensive background in digital media, search engine optimization, search engine marketing and marketing strategy. e Birds are continuing research of the Annapolis market and potential clients and vendors. e offi ce will open Jan. 1, 2016. ree clients are lined up so far, including a small company called Chef Salt, makers of specialty salt and herb mixes. Rinck and Davis determined their fi rm's broad range of client service, as well as its experience with consumer packaged goods, fi nancial, transpor- tation, education and health care clients, would be unique to the region. Also standing out, he says, will be the agency's trademarked "Brand Touch" marketing strategy, which integrates experiential consumer promotions, public relations and social media. Raised in a 'Mad Men' household Rinck honed his advertising chops early on as the son of Madison Avenue executive Larry Rinck, who lived the life depicted by "Mad Men." e elder Rinck took a job in 1962 at the Sperry & Hutchinson Co. in New York City, better known as S&H Green Stamps, the giant consumer incentives/awards program. Larry rose to S&H Green Stamps' vice president of advertising, responsible for a $10 million national budget, equivalent to a $76 million ad spend in today's media market. "He knew all the greats on Madison Avenue. And in many ways he was a great himself," Peter Rinck says. Larry Rinck is still at it. He recently joined the fi rm as "chief inspiration offi - cer." Larry Rinck's approach to the busi- ness wasn't about strategies of a previous era, but about eternal relationship values. "Dad has had a profound infl u- ence on the agency," says Rinck. "He's 94 and, in many ways, he's always been the Rinck in Rinck Advertising. Dad's inspiration has always been, 'Be open, be honest, be transparent, be fair and do Helping Cities and Towns Maintain their Beauty Contact Nick Sabatine at the idea-stage: nsabatine@ransomenv.com 207-772-2891 D e v e l o p m e N t \ \ D u e D i l i g e N C e \ \ e N v i r o N m e N ta l H e a lt H & S a f e t y \ \ m u N i C i p a l \ \ u t i l i t y, e N e r g y & m a N u f a C t u r i N g Site planning Waste Water engineering Storm Water engineering permitting Water Supply engineering giS applications turnkey Brownfield Service remediation grant Writing Consulting Engineers and Scientists www.RansomEnv.com 4tell™ Solutions – A New Chapter After serving as its outside general counsel since its inception, Drummond Woodsum was proud to guide 4tell™ Solutions through a major strategic investment by Rubicon Technology Partners. Rubicon is based in Menlo Park, California, and focuses exclusively on technology investments. 4tell™, based in Portland, Maine, is a leading provider of SaaS platform solutions for Real Estate and Infrastructure Performance Management to the government, education, healthcare and commercial real-estate industries. Drummond Woodsum attorneys Ben Marcus, Chris Dana and and Rodney Lake counseled the company and its board of directors on all aspects of the complex transaction, which included a major corporate reorganization board of directors on all aspects of the complex transaction, which included a major corporate reorganization and equity sales by dozens of individual investors, many whom were located abroad. Drummond Woodsum, a 70-attorney firm based in Portland, Maine, worked with the investor's counsel, a 1,000-attorney firm with offices all over the world, to successfully join 4tell and Rubicon and pave the way for the next stage in 4tell's growth and success. 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