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V O L . X X I N O. X X V I I I D E C E M B E R 1 4 , 2 0 1 5 4 PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard EDITOR EDITOR EDITOR EDITOR EDITOR EDITOR EDITOR EDITOR Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR Paul Koenig Paul Koenig Paul Koenig Paul Koenig Paul Koenig Paul Koenig Paul Koenig Paul Koenig Paul Koenig Paul Koenig Paul Koenig Paul Koenig SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS James McCarthy James McCarthy James McCarthy James McCarthy James McCarthy James McCarthy James McCarthy James McCarthy James McCarthy James McCarthy James McCarthy James McCarthy James McCarthy James McCarthy James McCarthy James McCarthy (Health care, Energy, Law) (Health care, Energy, Law) (Health care, Energy, Law) (Health care, Energy, Law) (Health care, Energy, Law) (Health care, Energy, Law) (Health care, Energy, Law) (Health care, Energy, Law) (Health care, Energy, Law) (Health care, Energy, Law) (Health care, Energy, Law) (Health care, Energy, Law) (Health care, Energy, Law) (Health care, Energy, Law) (Health care, Energy, Law) (Health care, Energy, Law) (Health care, Energy, Law) (Health care, Energy, Law) (Health care, Energy, Law) (Health care, Energy, Law) (Health care, Energy, Law) Lori Valigra Lori Valigra Lori Valigra Lori Valigra Lori Valigra Lori Valigra Lori Valigra Lori Valigra Lori Valigra Lori Valigra Lori Valigra Lori Valigra (Innovation, Food/Ag, (Innovation, Food/Ag, (Innovation, Food/Ag, (Innovation, Food/Ag, (Innovation, Food/Ag, (Innovation, Food/Ag, (Innovation, Food/Ag, (Innovation, Food/Ag, (Innovation, Food/Ag, (Innovation, Food/Ag, (Innovation, Food/Ag, (Innovation, Food/Ag, (Innovation, Food/Ag, (Innovation, Food/Ag, (Innovation, Food/Ag, (Innovation, Food/Ag, (Innovation, Food/Ag, (Innovation, Food/Ag, Banking/Finance) Banking/Finance) Banking/Finance) Banking/Finance) Banking/Finance) Banking/Finance) Banking/Finance) Banking/Finance) Banking/Finance) Banking/Finance) Banking/Finance) Banking/Finance) Banking/Finance) Banking/Finance) Banking/Finance) E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT MANAGERS MANAGERS MANAGERS MANAGERS MANAGERS MANAGERS MANAGERS MANAGERS MANAGERS MANAGERS MANAGERS MANAGERS MANAGERS Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT COORDINATOR COORDINATOR COORDINATOR COORDINATOR COORDINATOR COORDINATOR COORDINATOR COORDINATOR COORDINATOR COORDINATOR COORDINATOR COORDINATOR COORDINATOR COORDINATOR COORDINATOR Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING MANAGER MANAGER MANAGER MANAGER MANAGER MANAGER MANAGER MANAGER MANAGER MANAGER MANAGER Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS Zoey Zoey Zoey Zoey Zoey Zoey CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER Stephanie Meagher Stephanie Meagher Stephanie Meagher Stephanie Meagher Stephanie Meagher Stephanie Meagher Stephanie Meagher Stephanie Meagher Stephanie Meagher Stephanie Meagher Stephanie Meagher Stephanie Meagher Stephanie Meagher Stephanie Meagher Stephanie Meagher Stephanie Meagher Stephanie Meagher Stephanie Meagher RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR Jan Holder Jan Holder Jan Holder Jan Holder Jan Holder Jan Holder Jan Holder Jan Holder Jan Holder Jan Holder Jan Holder ASSOCIATE ASSOCIATE ASSOCIATE ASSOCIATE ASSOCIATE ASSOCIATE ASSOCIATE ASSOCIATE ASSOCIATE ASSOCIATE ASSOCIATE ASSOCIATE ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR Matt Selva Matt Selva Matt Selva Matt Selva Matt Selva Matt Selva Matt Selva Matt Selva Matt Selva Matt Selva Matt Selva A division of A division of A division of A division of A division of A division of A division of A division of A division of A division of A division of A division of A division of A division of A division of New England New England New England New England New England New England New England New England New England New England New England New England New England New England New England Business Business Business Business Business Business Business Business Business Business Business Business Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC C E O C E O C E O C E O C E O C E O Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton PRESIDENT, PRESIDENT, PRESIDENT, PRESIDENT, PRESIDENT, PRESIDENT, PRESIDENT, PRESIDENT, PRESIDENT, PRESIDENT, PRESIDENT, PRESIDENT, GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel C F O C F O C F O C F O C F O C F O Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers P H O T O / DAV E C L O U G H P H O T O / R U S S D I L L I N G H A M P H O T O / R U S S D I L L I N G H A M C O N T E N T S 14 The changing lobster coast From trap to plate, lobster distribution is a complex system Eyes on the future Lewiston consulting firm taps technology to make smarter factories, safer computer networks 1 G R E AT E R L E W I S T O N / A U B U R N F O C U S 18 Auburn agency stresses data Rinck Advertising integrates platforms to capture individual to mass audiences Direct Mail • Email • Social Happy Holidays! From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All of us at From All 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To learn more call 207.883.1473 or email info@aaaenergy.com AAAENERGY.COM Building eciency It's what we do HEATING AIR CONDITIONING REFRIGERATION MAINTENANCE DESIGN/BUILD Prices paid for lobster are going up and the supply is plentiful. But who is making money on the lobster's journey from the trap to the dinner plate? 1 18 Rob Dolci, president of aizoOn USA CEO Peter Rinck and President Laura Davis of Rinck Advertising