4 Hartford Business Journal • October 5, 2015 www.HartfordBusiness.com
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Donate Life Connecticut, a small nonprofit
based in Durham, that works to increase organ
and tissue donations through public awareness,
signed up as a premier-tier charity and expects
to send about 100 runners and 45 volunteers —
all of them organ donors or organ recipients.
Kari Mull, Donate Life's director and only
full-time employee, said her organization has
been raising a major portion of its operating
revenues at the marathon for the past five years.
The marathon, she said, also provides a large
platform for delivering Donate Life's message.
"It's an uncomfortable message to get
across," Mull said. "But seeing our runners
and volunteers at the marathon makes organ
donation feel normal."
Mull added that Donate Life Connecticut is
already on track to exceed last year's donation
total of $25,000, thanks to pre-race promotions.
The other premier-tier charities — Fedelco
Guide Dog Foundation, The Connecticut Chil-
dren's Medical Center, The Hospital for Special
Care and the Juvenile Diabetes Research Foun-
dation — all report similar growth patterns, a
sign that Shluger's goal will likely be reached.
"Our participation rate is through the
roof," said Barb Weisman, development
manager for the Juvenile Diabetes Founda-
tion. "We rely on runners to raise most of our
donations and this year we went from 20 to
65. So, yes, we fully expect a big return."
To understand how far the marathon has
come since 1994, it pays to talk to Bill Craw-
ford, the CEO of United Bank of Connecti-
cut. Crawford said he was sold on the idea of
making United Bank a first-time, upper-level
sponsor last year, right after running in the
marathon's 5K race. This year, in addition
to the sponsorship, he will be joined on the
course by three dozen of his employees. n
Hartford Marathon
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In 1994, the Hartford Marathon only had
352 runners (pictured below). This year, the
marathon expects around 16,000 runners.
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