Worcester Business Journal

42 Worcester Business Journal • Giving Guide 2015 www.wbjournal.com The SHINE Initiative Future Goals To expand our presence in Worcester and throughout Central Massachusetts through collaborations with schools, colleges and universities; health coalitions; youth-serving organizations; and business and civic groups. To implement a youth leadership program that engages adolescents and young adults from local high schools and colleges/universities, providing them with opportunities to share our mission with their peers and the community- at-large. Also, to provide feedback and insights that will enhance our efforts to effectively share relevant and mean- ingful mental wellness information with young people and their caregivers. To launch a public mental health awareness campaign. To sponsor youth mental health first aid trainings that will enable volunteers, educators, mentors and other adults and young adults to better understand adolescent mental illness and respond to psychiatric distress and emergencies. To create a mental health toolkit that includes such informa- tion as: What is mental illness; What are its signs; How to ask for and seek help; How to be a supportive caregiver; How to combat stigma; and a Directory of local and regional mental health clinics and professional resources. To increase our net assets and grantmaking capabilities. Fundraising Events/Opportunities The SHINE Initiative hosts the following annual fundraisers: KEEP YOUR MIND OPEN- Held annually in October, this event features guest speakers, live and silent auction, raffles, dinner and entertainment. It is open to the public and donors are welcome to purchase tickets, to serve as sponsors and/or to donate items for auctions and raffles. QUARTER MILE CAMPAIGN- This annual campaign is coordinated by the employees of Fidelity Bank and accepts contributions from patrons and the community at-large throughout the months of May (National Mental Health Month) and June; 100% of the contributions are presented to the SHINE Initiative to support mental health awareness and education in collaboration with schools and youth- serving organizations in Central Massachusetts. MICHAEL'S 5K Run & Walk - Held annually in September or October, this event remembers Michael Wallace, a local scholar athlete, who disappeared in 2002 after struggling with depression. Details can be found at www.michaelsrun.org Volunteer Opportunities The SHINE Initiative welcomes opportunities to speak to business and civic organizations and schools. Representa- tives from such entities are invited to contact the SHINE Initiative to coordinate awareness and education programs, forums, etc. Also, the SHINE Initiative welcomes support from individu- als, businesses and organizations that wish to coordinate fundraising events and mental health awareness and well- ness programs within their institutions. Giving Opportunities Support from individuals and businesses is welcome year- round and online contributions are gratefully accepted throughout the year. Sponsorships and general contribu- tions for our major public fundraising campaigns (Keep Your Mind Open each October, and the Quarter Mile cam- paign each May/June) are welcomed and appreciated. Board of Directors Ed Manzi, Jr. Fidelity Bank Board Chair Paul Richard Executive Director MISSION STATEMENT Service area: Currently the SHINE Initiative collaborates with communities, middle and high schools, colleges and universities, and youth-serving and civic organizations throughout Central Massachusetts. To be a leader in the effort to recognize mental illness in children and young adults as a mainstream health issue. Corporate ..................... 50% Special Events .............. 40% Private donors .............. 10% Top funding sources: James Notaro, Fidelity Bank, Treasurer Winfield Brown, Heywood Hospital Maedon Coburn, Appleseed Personnel Deborah Ekstrom, Community Healthlink Carolyn Erskine, Community Volunteer Susan Mailman, Coghlin Electrical Contractors Dr. Peter Metz, UMass Memorial Thomas Pier, Nypro Joyce Thibault, Fidelity Bank Senator Jennifer Flanagan, (Honorary) Cynthia Ring, Harvard Pilgrim Health Care Paul MacKinnon, HealthAlliance Hospital The SHINE Initiative 9 Leominster Connector Leominster, MA 01453 Phone: 978-870-1494 www.shineinitiative.org Full-time employees: 1.5 Annual revenues: $200,000 Year founded: 2004 It's important that we help everyone realize and understand that mental illness is a mainstream health issue. By intervening early, there can be a significantly positive impact for the rest of someone's life. The SHINE Initiative is doing a wonderful job of engaging the community in conversation about mental illness, and of diffusing the stigma that has overshadowed mental illness for generations. – Ed Manzi, Jr., Board Chair

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