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G R E AT E R H A R T F O R D ' S B U S I N E S S N E W S w w w. H a r t f o rd B u s i n e s s . c o m For more B2B news visit JULY 13, 2015 Volume 23, Number 33 $3.00 Subscribe online 2 0 1 5 P U B L I S H I N G J U LY 2 0 Visit HartfordBusiness.com for more information L o o k f o r t h i s s p e c i a l i s s u e Awards event, Sept. 30 PULSE CHECK Decision 2015 This week Hartford Business Journal sits down with Pedro Segarra, the incumbent Hartford mayor who is seeking his second full term in office. PG. 3 H A R T F O R D MAYORAL RACE 2015 Index ■ Executive Profile: PG. 5 ■ Week in Review: PG. 6 ■ Focus: PG. 8 ■ The List: PG. 10 ■ Deal Watch: PG. 11 ■ Opinion & Commentary: PG. 20 FOCUS: ACCOUNTING Big City Ambitions Longtime Hartford accounting executive Frank Longobardi is heading to the Empire State to run regional accounting firm CohnReznik. Find out what his growth plans are for the firm, which ranks among the top five largest accounting firms in Greater Hartford. PG. 8 Amid major consolidation, small insurers look for an edge By Brad Kane bkane@HartfordBusiness.com O nly a year after entering the Connecticut market, Mas- sachusetts health insurer Harvard Pilgrim Health Care said last week it surpassed 10,000 members in the state and is bullish about its future growth prospects. The timing of the announce- ment didn't go unnoticed: It came as the state's and country's larg- est health insurers planned and executed multi-billion dollar merg- ers that could potentially reshape the competitive landscape in Con- necticut and other states. As the big boys join forces, Con- necticut's smaller, local and region- al insurers say they are confident they will still be able to compete and they're touting their recent growth as evidence of customer demand for their products and ser- vices. They're also flaunting their customer-centric focus, attention to detail and not-for-profit business models as ways they can differenti- ate themselves. "The eyes of the com- pany are in Connecticut as UNAMI SILVER S Connecticut's CT's healthcare industry preps for 247,000 seniors, but hurdles remain I n this week's installment of HBJ's series, "Connecticut's Silver Tsunami," reporter Matt Pilon takes an in-depth look at the impact the state's aging population will have on the healthcare industry. As 247,000 Connecticut residents move into the 65-plus age group in the next 15 years, demand for myriad healthcare services will rise. Find out how the state plans to care for Connecticut's graying population without breaking the bank. The state also faces major challenges developing its future healthcare workforce. PG. 12 Continued on page 15 P H O T O | C O N T R I B U T E D I L L U S T R A T I O N | C N N One way Connecticut is trying to combat high healthcare costs associated with an aging population is by expanding homecare services (shown above), which is a much lower- cost setting than institutionalized care.